🤘 Latest Augmented Reality News

Google Navigates Major Layoffs in AR and Fitbit Shake-Up: Future of Hardware Division in Question

In a significant blow to Google's hardware division, the company has confirmed layoffs affecting hundreds of workers, particularly within its augmented reality (AR) segment. Alongside this development, notable figures from Fitbit, including co-founders James Park and Eric Friedman, are reportedly departing.

Jan 12, 2024

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Apple Vision Pro To Be Available in the U.S. on February 2

Jan 8, 2024

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Upland Accelerates Metaverse Growth with AI Partner Kaedim

Dec 26, 2023

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Navigating the Shifting Landscape of the VR Market: A Meta Perspective

Dec 19, 2023

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BlackRhino VR Launches Africa's First User-Friendly AR Platform

Dec 15, 2023

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Event Coverage

Immersive Tech Week 2023: Future of Immersive Technology

Nov 24, 2023

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Augmented Reality Enhances ISS Sighting Experience

Nov 24, 2023

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Snap and Inspirit Forge a Transformative Partnership, Unleashing 25 Augmented Reality Experiences to Revolutionise STEM Education Nationwide

Nov 11, 2023

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Revolutionising Pediatric Healthcare: Augmented and Virtual Reality Playkit Eases MRI Anxiety in Children

Nov 10, 2023

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AT&T and Gallaudet Revolutionise Football with 5G Augmented Reality Helmet for Deaf Players

Nov 3, 2023

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Snap and the Louvre Partner for Egypt Augmented: A Journey into Ancient Masterpieces with Augmented Reality

Nov 3, 2023

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Google Expands Augmented Reality Beauty Features to Mobile Browsers, Enhancing Shopping Experience

Google is making its augmented reality (AR) beauty features more accessible to shoppers by introducing them to mobile browsers.

Oct 29, 2023

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Enchanting Augmented Reality Trail Unveiled at Hillsborough Forest: A New World of Interactive Sculptures

Ireland's debut augmented reality digital trail has been unveiled at Hillsborough Forest, following a £1 million investment. This innovative trail features ten sculptures created by seven artists, some towering up to 25 feet in height, brought to life through the Hillsborough app.

Oct 28, 2023

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Xreal Unveils Lightweight AR Glasses: A User-Friendly Leap into Augmented Reality

Chinese AR company, Xreal, has unveiled its latest-generation AR glasses, the Xreal Air 2 and Xreal Air 2 Pro, offering lightweight and user-friendly options for consumers.

Oct 27, 2023

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US Regulators Give Green Light to Google, Apple, and Meta for 6GHz Spectrum

Google, Apple, and Meta have secured the green light from US regulators to tap into a spectrum band, marking a significant move toward the emergence of new mobile virtual and augmented reality (VR and AR) devices.

Oct 20, 2023

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Step Back in Time with "Chronos": Greece's Augmented Reality Journey Through the Acropolis

The "Chronos" augmented reality app, supported by Greece's Culture Ministry, transports visitors to the Acropolis back in time.

Oct 13, 2023

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Unity's CEO Resigns Amid Controversial Pricing Changes: What's Next for the Game Development Tool?

John Riccitiello has stepped down as CEO of Unity, a game development tool, following a contentious pricing change that irked gamers and developers.

Oct 12, 2023

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Legoland's Augmented Reality Gaming: TV Show-Themed Experiences Take Centre Stage

Legoland's parent company, Merlin Entertainments, is stepping into the augmented reality gaming arena with a twist, incorporating popular TV shows like Paw Patrol and Squid Game into interactive gaming rooms at selected venues.

Oct 9, 2023

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Snap Calls It Quits on AR for Enterprise Services (ARES) Unit After 6 Months

Snap is pulling the plug on its AR for Enterprise Services (ARES) unit after just six months. Snap's CEO, Evan Spiegel, explained the move to employees, citing a few reasons.