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App-based AR

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NASA Publish Augmented Reality Graphic Novel ‘First Woman’

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.
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Facebook Invest $50 Million To Responsibly Build 'Metaverse'

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.
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Bell 5G And TikTok Create Paint Portal Augmented Reality Effect

Canada's largest communications company Bell, has recently announced a collaboration with TikTok Canada which enables TikTok users with Bell 5G to co-create with friends in real time. 
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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ISS Astronauts Use Augmented Reality Apps To Assist With Repairs

Astronauts on the ISS are trialing an augmented reality system which can help in the inspection and maintenance of station equipment.
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The Glimpse Group Launches Enterprise Focused Virtual NFT and Crypto VR & AR Software Product Development Effort

The Glimpse Group, Inc. a diversified Virtual Reality and Augmented Reality platform company providing enterprise focused solutions. Earlier this week the company announced an internal initiative which focuses on utilising robust technologies, software and services of its subsidiary companies towards a new enterprise focused vertical including Non-Fungible Token (NFT) and Crypto segments.
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Perfect Corp. Partners With Avon México On AR- And AI-Based Sales

Beauty technology solutions provider Perfect Corp. has announced a partnership with Avon México to integrate augmented reality and artificial intelligence through facial analysis technology in its YouCam Makeup app for more personalised consumer shopping experiences.