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Google Brings Halloween Home With Augmented Reality

This Halloween will be a little different due to the Covid-19 pandemic, with more people looking to games and in-home scares rather than trick or treating, to get their halloween kicks. 
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This Week In Augmented Reality News: 30th October 2020

In this week's weekly round up of Augmented Reality news, we look at the Michelob ULTRA Pure Gold WebAR portal experience which transports consumers to Yosemite. The L.A. Dodgers and Golden Road WebAR face filter to celebrate the World Series win as well as the upgrades to the Friday Night At Freddy’s augmented reality game. 
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Illumix Expands Reach and Appeal of FNAF AR with AR Engine and Mixed Reality Gameplay

With Covid, Halloween is set to look a little different, where more people look to games and in-home scares rather than trick or treating, to get their spooky halloween kicks.
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L.A. Dodgers And Golden Road Celebrate World Series Win With WebAR Face Filter

L.A. Dodgers fans all over the globe celebrated the team’s first World Series since 1988 after beating the Tampa Bay Rays 3-1 to secure a 4-2 win in the best-of-seven championship.
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Michelob ULTRA Pure Gold Transports Consumers To Yosemite With WebAR Portal Experience

WebAR portal experience to take consumers to the beautiful Yosemite landscape complete with flowing waterfall, campfire and ice cold pack of Michelob ULTRA Pure Gold.
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Augmented Reality Fashion Filters - A Growing Trend

The Digital Fashion Week provided designers with a new opportunity to showcase their collections to a global audience instead of the group of around 400 guests who attend Paris each season. 
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Rokid AR Glasses Used At League Of Legends World Championship

The 2020 League of Legends World Championship tournaments are underway. Rokid, an Augmented Reality technology company, based in China, provided their AR glasses for the limited audience able to attend. 
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Home Depot Conversions Skyrocket From Augmented Reality Feature

The Covid-19 pandemic has forced many retailers to close their doors and pushed consumers to shop online from their homes. Home Depot Inc. was prepared for the major changes to the retail industry, the home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to six months prior to the pandemic striking the U.S. in mid-March.