This Halloween will be a little different due to the Covid-19 pandemic, with more people looking to games and in-home scares rather than trick or treating, to get their halloween kicks.
In this week's weekly round up of Augmented Reality news, we look at the Michelob ULTRA Pure Gold WebAR portal experience which transports consumers to Yosemite. The L.A. Dodgers and Golden Road WebAR face filter to celebrate the World Series win as well as the upgrades to the Friday Night At Freddy’s augmented reality game.
With Covid, Halloween is set to look a little different, where more people look to games and in-home scares rather than trick or treating, to get their spooky halloween kicks.
L.A. Dodgers fans all over the globe celebrated the team’s first World Series since 1988 after beating the Tampa Bay Rays 3-1 to secure a 4-2 win in the best-of-seven championship.
WebAR portal experience to take consumers to the beautiful Yosemite landscape complete with flowing waterfall, campfire and ice cold pack of Michelob ULTRA Pure Gold.
The Digital Fashion Week provided designers with a new opportunity to showcase their collections to a global audience instead of the group of around 400 guests who attend Paris each season.
The 2020 League of Legends World Championship tournaments are underway. Rokid, an Augmented Reality technology company, based in China, provided their AR glasses for the limited audience able to attend.
The Covid-19 pandemic has forced many retailers to close their doors and pushed consumers to shop online from their homes. Home Depot Inc. was prepared for the major changes to the retail industry, the home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to six months prior to the pandemic striking the U.S. in mid-March.