Apple Launch New AR Experience And Snapchat Lens To promote Apple Pay Express Transit

pple has recently launched two new augmented reality experiences, specifically designed to promote Apple Pay Express Transit. The company has added a new augmented reality feature to its Apple Pay website highlighting Apple Pay with Express Transit in New York City, and there’s a new Apple-designed Lens in Snapchat as well.

The Apple website states that viewers can now “take a virtual trip with Apple Pay” to “experience” the platform in augmented reality. Tapping the option launches the AR experience directly in Safari. This experience is accessible worldwide, regardless of whether or not you actually live in New York.

One the user has activated the augmented reality experience on their smartphone, they can ‘tap’ on their phone on the New York City subway turnstile to enter a virtual augmented reality experience that simulates a subway ride from Brooklyn to Manhattan, including views of the New York City skyline.

For users who actually live in New York, the company has created a new Snapchat Lens that lets users go on a subway ride through the Kings Theater in Flatbush, the Sea Glass Carousel in Battery Park, and the Great Hall at the New York City Hall of Science.

The Apple Pay with Express Transit was rolled out to all stations in the NYC subway last year. The Express Transit enables users to simply tap their smartphone or Apple Watch over a turnstile to access the subway instead of buying a regular ticket. With Express Transit, users don’t need to authenticate Apple Pay with Touch ID, Face ID, or double-click on Apple Watch, which makes the whole process quicker and easier.

Users can try the new augmented reality experience on the Apple Pay website. If users live in the New York City area, they can access the Snapchat experience via the Snapchat app.