360-degree videos are often used within AR/VR experiences to provide fully immersive content. Users can look in every direction to view the content, allowing for 360 degrees of view. 360 degree video is typically captured using omnidirectional, dedicated camera hardware however the same effect can be achieved using multiple cameras at once.
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360 content is routinely used in Augmented Reality and Virtual Reality environments to fully immerse the user in the experience. 360 degree video can be shot in ultra-high resolution format and combined with technology like Spatial Audio to allow users to really get ‘lost’ in the experience. They can look in all directions, turning their ears to the different sounds around them.
Analytic tracking can also be applied to 360 degree video content, to allow for the tracking of users-gaze from within the viewing experience, enabling individuals and companies to assess different ‘hotspots’ within the content. This allows for deep analysis of how content is consumed as well as the ability to determine what content is most popular.