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WebAR Portals Just Got More Powerful with 8th Wall's Upgraded AR Engine

8th Wall’s latest AR Engine update, Release 17, has dramatically improved the map accuracy of the 8th Wall SLAM system, enabling developers to create WebAR Portals which feel even more realistic and gives users even more freedom to move around and explore the AR world. 
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PhotonLens And Shadow Creator Announce Merger And AR Smart Glasses By End of Year

London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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Piccadilly Circus London Major Art Takeover Features Augmented Reality

Artists associated with the Royal Academy of Arts have created a large-scale public art exhibition in the central area of London’s West End for the Summer.
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See BMW Art Cars with Augmented Reality

BMW’s Art Cars are world famous, even for those who aren’t fans of the brand. BMW has collaborated with various artists to create stunning works of art since 1975 including Andy Warhol, Alexander Cabot, and even as recently as Futura 2000. However, they typically only paint one-offs that don’t go on sale, so seeing one in person is next to impossible, until now.
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New World Hosts First Private NFT Augmented Reality Experience in Miami

Miami socialite, designer, and serial entrepreneur Monica Suleski, and Rolls Royce Motor Cars Miami will be hosting an interactive experience evening at a private residence in the Venetian Islands - Miami Beach.
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Rokid Launches 4K AR Glasses Kickstarter And Is Already Completely Funded

Augmented reality hardware manufacturer Rokid, has recently launched a Kickstarter, crowd funding for the company’s Rokid Air glasses, hitting its $20,000 USD goal in under an hour.
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DigiLens Deepens Partnership With Mitsubishi Chemical Corporation To Accelerate The Distribution Of Plastic Waveguides Across The XR Ecosystem

Powerful collaboration will deliver high performance XR glasses to market in a form factor, cost and scale for everyday use