BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

As our lives become increasingly ubiquitous with digital technology, words such as Augmented and Virtual Reality begin to get tossed around more and more within our feeds and conversations.

Joel Zimmerman, more commonly known as Deadmau5, and Richie Hawtin have joined forces with a team of game developers and technologists to create a brand new game: PIXELYNX.

Developers can now build WebAR experiences that automatically adapt to smartphones, tablets, computers and AR and VR headsets

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Snap has recently announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.

Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.