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Estee Lauder Develops AR Snapchat Filter For Fragrance Collection

Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.
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Partners& Introduces Augmented Reality Cyber Security Information Portal

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
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Etsy Experiments With Virtual Shopping Interactive AR Show Home

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.
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3D Experience Launched For Limited Edition Charli Cohen x Pokémon Collection

Electric/City is a new ‚Äúcyberpunk‚ÄĚ digital environment inspired by and celebrating the 25th anniversary of Pok√©mon that will allow shoppers to buy limited edition Charli Cohen garments
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NASA Publish Augmented Reality Graphic Novel ‚ÄėFirst Woman‚Äô

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. ‚ÄúFirst Woman: NASA‚Äôs Promise for Humanity‚ÄĚ imagines the story of Callie Rodriguez, the first woman to explore the Moon.
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Coty and Perfect Corp Partner on AR and AI Beauty Technology Offering

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.
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Facebook Invest $50 Million To Responsibly Build 'Metaverse'

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‚Äėmetaverse‚Äô - a digital world where people can use different devices to move and communicate in a virtual world.