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Mixed Reality

Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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Buffalo Olmsted Parks Conservancy Launches Augmented Reality Experience

Buffalo Olmsted Parks Conservancy has launched a new augmented reality experience which takes place at the Olmsted parks and parkways throughout the city. The AR experience is not only impressive but the subject matter is fascinating.
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Nextech AR Partner With Microsoft To Bring Augmented Reality To University Classrooms

Nextech AR Solutions has recently launched EdTechX, to assist university students receive a rich and engaging learning experience.
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Hyundai Unveil New IONIQ 5 Electric Vehicle Featuring Augmented Reality HUD

Hyundai, has this week unveiled its all new IONIQ 5 electric crossover utility vehicle (CUV) with a targeted driving range of 300 miles, and for the first time in a Hyundai, the IONIQ 5 features a Head-Up Display with augmented reality mode.
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Augmented Reality Go-Karting Track Opening in London

An innovative new go-karting track is popping up in East London this summer and it's like nothing you’ve ever seen before.
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Amazon Opens London Augmented Reality Salon

Earlier this week, Amazon released a blog post confirming the company has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology, which allows customers to point their phones at a product to get more information.