This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.
Buffalo Olmsted Parks Conservancy has launched a new augmented reality experience which takes place at the Olmsted parks and parkways throughout the city. The AR experience is not only impressive but the subject matter is fascinating.
Hyundai, has this week unveiled its all new IONIQ 5 electric crossover utility vehicle (CUV) with a targeted driving range of 300 miles, and for the first time in a Hyundai, the IONIQ 5 features a Head-Up Display with augmented reality mode.
Earlier this week, Amazon released a blog post confirming the company has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology, which allows customers to point their phones at a product to get more information.