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NYX Professional Makeup Launches Augmented Reality Beauty Store

NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.
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HBO Create Augmented Reality Campaign For The Second Series Of 'His Dark Materials'

HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers. 
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The Good Crisp Company Spreads Holiday Cheer With A Message From Santa On Each Can

The Good Crisp Company, a new and better-for-you take on the classic canister chip, has launched a web based augmented reality feature on its packaging that will turn The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa. 
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See The Mandalorian In New Augmented Reality App

Google has collaborated with Disney and Lucasfilm to create an Augmented Reality experience, featuring the Star Wars Character, Din Djarin -The Mandalorian. 
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Rita Ora Stars In Augmented Reality Performance For EE's Latest Campaign

EE’s latest campaign demonstrates the power of Apple’s iPhone 12 Pro’s Augmented Reality capabilities thanks to its LiDAR scanner and the EE 5G network.
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Web AR Advertisement Printed In The L.A. Times

With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.
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8Talks: Teleporting Consumers - WebAR Portals as a Tool for Brand Engagement

8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.
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Amazon Augmented Reality App Transforms Packaging Into Interactive Experiences

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app.