The immersive retail experience uses AI-powered camera technology to help visitors discover their perfect Le Creuset colour. Le Creuset has launched a world-first immersive retail experience at Harrods in London.

The lines between digital signage, immersive technology and audience analytics continue to blur, with Newcastle United becoming the latest sports organisation to invest in AI-powered fan engagement experiences.

At NVIDIA GTC 2026, immersive technology company Invisionary Media, a division of Aircards Studio, introduced its new AI-powered interactive display, LUX-75, at the Lenovo booth.

Immersive technology specialist Aircards has raised £3 million in growth capital from investment manager Foresight Group, a deal that will fuel the studio’s international expansion and bolster its mix of immersive content, interactive displays, and analytics tools for global brands.

The world of immersive experiences is evolving at breakneck speed, and at the heart of this revolution lies AI.

OOH is a significant player in the media mix, with a 23% increase in revenues year on year in Q1, and is really effective at delivering a +24% core increase to advertisers acquisition, profit and market share.

Aircards, a leading global production studio specializing in immersive storytelling partnered with Bandit Wines to unveil the world's first AR Connected Pack experience utilizing Snap's latest web-based Augmented Reality framework, Camera Kit.

‘The Butterfly Trail’ allows visitors to release magical, digital butterflies from their chrysalises and hold them in their hand