On October 24th, 2022, fans watching Monday Night Football were treated to an augmented reality event promoting a product, the first of its kind.

Aircards creates the NICEverse, a highly innovative WebXR gaming platform for NICE, a leading global software company. Created as an employee engagement platform, the NICEverse enabled NICE employees to login securely and compete in a variety of Web-based Mixed Reality mini-game experiences, competing to win an amazing family trip to Disneyland.

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in the creative marketing community.

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.