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BT Launches Exciting New Immersive Experience

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 
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8th Wall Introduces Reality Engine—a Platform to Power the Metaverse

Developers can now build WebAR experiences that automatically adapt to smartphones, tablets, computers and AR and VR headsets
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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
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Partners& Introduces Augmented Reality Cyber Security Information Portal

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
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NASA Publish Augmented Reality Graphic Novel ‘First Woman’

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.
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BrandStar Studios Invests in Technology and Equipment to Provide Real-Time Virtual Production, Augmented Reality and Mixed Reality Capabilities

BrandStar Studios has completed a multi-million dollar upgrade to its studios, enabling the company to provide the latest and most advanced technologies in the production world, including virtual production, augmented reality, extended reality and mixed reality capabilities, all in real time.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.