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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
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Coty and Perfect Corp Partner on AR and AI Beauty Technology Offering

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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Facebook Announce New AR Effects For Video Calls

Due to the COVID-19 pandemic, video calling has become essential in the way we work, socialise and learn. However, as the pandemic continues, many are suffering with what has been referred to as “Zoom fatigue.”
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Zoom Launches AR Facial Effects for Users

Zoom has recently added augmented reality facial effects to their platform which the company has called Studio Effects.
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Augmented Reality Masks from MF DOOM Auctioned 

The virtual artworks are being sold in NFT form, with proceeds going to MF DOOM’s estate