Due to the COVID-19 pandemic, video calling has become essential in the way we work, socialise and learn. However, as the pandemic continues, many are suffering with what has been referred to as “Zoom fatigue.”
Pinterest is enhancing its virtual makeup try-on experience with an innovative augmented reality feature which allows users to virtually try on different shades of eyeshadow. The initial offering from Pinterest features over 4,000 shades from brands including, YSL, Urban Decay, Lancome and NYX Professional Makeup.
Today is inauguration day for President-elect Joe Biden, and to celebrate, his inauguration committee has rolled out augmented reality lenses on Snapchat for voters to snap selfies with to celebrate the transition of power from a distance.
With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.
Squad is collaborating with Snap Inc. to utilise Camera Kit and integrate Snap’s Augmented Reality capabilities into the Squad app to develop a new creative social outlet, when the world is socially distancing.