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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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Miranda Lambert Launches AR Dog-Adoption Experience On Instagram

Country singer-songwriter Miranda Lambert isn’t just a talented musician, she also owns and manages a foundation called MuttNation, which advocates for adoption of shelter pets.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
Latest News

New Orleans Saints Instagram AR Effect Named Shorty Award Finalist

The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week. 
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Smithsonian Releases Augmented Reality Filters on Instagram

The Smithsonian has 19 world-class museums, galleries, gardens, and even a zoo. But due to the Covid-19 pandemic, the museums and galleries remain closed. However, the Smithsonian have created a virtual way for visitors to see the Smithsonian, with augmented reality. 

Walk With Dinosaurs With Nat Geo’s Augmented Reality Instagram Filter

National Geographic has developed a new Augmented Reality experience on Instagram, which allows users to place real life sized dinosaurs in their own home.