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New Orleans Saints Instagram AR Effect Named Shorty Award Finalist

The New Orleans Saints’ augmented reality social media effect which was activated through Instagram during the 2020 NFL season has been chosen as a finalist for the Shorty Award in the Best In Augmented Reality category, the organization announced earlier this week. 
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Smithsonian Releases Augmented Reality Filters on Instagram

The Smithsonian has 19 world-class museums, galleries, gardens, and even a zoo. But due to the Covid-19 pandemic, the museums and galleries remain closed. However, the Smithsonian have created a virtual way for visitors to see the Smithsonian, with augmented reality. 

Walk With Dinosaurs With Nat Geo’s Augmented Reality Instagram Filter

National Geographic has developed a new Augmented Reality experience on Instagram, which allows users to place real life sized dinosaurs in their own home. 
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See Coca-Cola’s Iconic Christmas Truck In Augmented Reality 

The Christmas holidays are approaching, and what says “It’s Christmas!” more than Coca-Cola’s iconic red truck coming into town. However, this year looks very different from previous years due to the pandemic and with events cancelling and social distancing rules in place, the Coke Caravan has been cancelled this year. 
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Vauxhall’s Augmented Reality Filter Brings The New Mokka To Your Drive

Vauxhall has introduced a new Augmented Reality filter that allows Instagram users to see how the all-new Mokka will look parked on their drive. 
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Bollé Launches the First AR Try Out Experience

If you’re interested in augmented reality you’re probably aware of AR ‘try on’ experiences which use your smartphone camera to show what you would look like wearing clothing, accessories or shoes, to help influence you to buy it. But, have you heard of an AR try out experience? 
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Instagram’s AR Filters Are More Dynamic Thanks To The Latest Update

Consistent updates are regularly made to Spark AR but the latest one features different functionalities that AR developers can use to create more complex filters to entice the user with on Instagram.
Insider Insights

Quarantine Paves Way To A Whole New World Of Augmented Reality

The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.