Oakland University has recently announced that it is collaborating with the College for Creative Studies as well as a group of regional industry partners to found an Augmented Reality Center (ARC) which will be based at the Oakland University’s School of Engineering and Computer Science.

Energy drink giants Red Bull, have launched the ‘Discover Your Wiiings’ app, made up of a series of augmented reality games which feature five Red Bull athletes.

Back in April 2020, Denmark born toy company LEGO made a deal with Universal Music Group to develop a new interactive way of inspiring the next generation of fans and creative visionaries. The deal would center around the development of a new suite of LEGO products, set to launch in 2021, but further details remained anonymous. 

Players of the mobile augmented reality version of the Minecraft game only have a few months left to play until the game is shut down for good. 

Augmented Reality gaming company Krikey, has recently launched a new AR game in India, named, YAATRA, in collaboration with Jio. Jio led the Series A funding round, taking the total raised by Krikey to $22 Million.