This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.

London based augmented reality smart glasses company, PhotonLens Technology Ltd, has announced this week a merger with mixed reality hardware company, Shadow Creator. The merger comes as part of Shadow Creator’s goals to become a global provider of mixed reality hardware.

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Rekindled from ancient times, the forces of darkness have awoken. This brings great plagues and natural disasters to the Earth, threatening the existence of modern society. The long forgotten souls of the past are calling out to you, begging to be freed. Can you be the hero this world desperately needs?

Google Search’s view in augmented reality feature has brought animals and landmarks from around the world directly into users' homes. Now, the company is bringing classic characters from TV shows, anime and games including Pac-Man and Hello Kitty to life with augmented reality in Google Search. 

Oakland University has recently announced that it is collaborating with the College for Creative Studies as well as a group of regional industry partners to found an Augmented Reality Center (ARC) which will be based at the Oakland University’s School of Engineering and Computer Science.

Energy drink giants Red Bull, have launched the ‘Discover Your Wiiings’ app, made up of a series of augmented reality games which feature five Red Bull athletes.