Pinterest is enhancing its virtual makeup try-on experience with an innovative augmented reality feature which allows users to virtually try on different shades of eyeshadow. The initial offering from Pinterest features over 4,000 shades from brands including, YSL, Urban Decay, Lancome and NYX Professional Makeup. 

NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States. 

Between Facebook, Instagram, and Snapchat, we’re all familiar with custom AR filters. You may not have made the connection, but the wacky animal faces and makeup filters are all a form of augmented reality. Custom AR filters have been limited to big brand Apps, like the ones we just mentioned. But not anymore!