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Beauty and Makeup

Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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Perfect Corp. Partners With Avon México On AR- And AI-Based Sales

Beauty technology solutions provider Perfect Corp. has announced a partnership with Avon México to integrate augmented reality and artificial intelligence through facial analysis technology in its YouCam Makeup app for more personalised consumer shopping experiences.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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Pinterest Launch Augmented Reality Eyeshadow “Try-On” Experience

Pinterest is enhancing its virtual makeup try-on experience with an innovative augmented reality feature which allows users to virtually try on different shades of eyeshadow. The initial offering from Pinterest features over 4,000 shades from brands including, YSL, Urban Decay, Lancome and NYX Professional Makeup. 
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NYX Professional Makeup Launches Augmented Reality Beauty Store

NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.
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Gucci Beauty Launches Augmented Reality Portal Game On Snapchat

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States. 
Insider Insights

Custom AR Filters Go App-Less

Between Facebook, Instagram, and Snapchat, we’re all familiar with custom AR filters. You may not have made the connection, but the wacky animal faces and makeup filters are all a form of augmented reality. Custom AR filters have been limited to big brand Apps, like the ones we just mentioned. But not anymore!