Using AR Shopping, retailers can upload their products on Snapchat as Lenses for users to “try on” - virtually, of course - before they buy them. The new feature has already found enormous success.

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

As our lives become increasingly ubiquitous with digital technology, words such as Augmented and Virtual Reality begin to get tossed around more and more within our feeds and conversations.

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.