The Smithsonian has 19 world-class museums, galleries, gardens, and even a zoo. But due to the Covid-19 pandemic, the museums and galleries remain closed. However, the Smithsonian have created a virtual way for visitors to see the Smithsonian, with augmented reality.
PTC’s Vuforia Expert Capture Augmented Reality software, allows processes to be recorded, edited in the cloud and then viewed in other locations through Microsoft HoloLens’ wearable technology. The software was initially developed for companies to teach processes to new employees, however, a new use was found during the pandemic. PTC worked with VentilatorChallengeUK Consortium to assist in the training of hundreds of frontline workers to manufacture ventilators at different sites across the country.
HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers.