Using AR Shopping, retailers can upload their products on Snapchat as Lenses for users to “try on” - virtually, of course - before they buy them. The new feature has already found enormous success.

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

Joel Zimmerman, more commonly known as Deadmau5, and Richie Hawtin have joined forces with a team of game developers and technologists to create a brand new game: PIXELYNX.

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. “First Woman: NASA’s Promise for Humanity” imagines the story of Callie Rodriguez, the first woman to explore the Moon.

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‘metaverse’ - a digital world where people can use different devices to move and communicate in a virtual world.