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App-based AR

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EE Launches Match Day Experience Featuring Augmented Reality In The BT Sport App

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app. 
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Siemens Energy Utilises Augmented Reality Platform For Its Connected Worker Solutions

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions. 
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Amazon Augmented Reality App Transforms Packaging Into Interactive Experiences

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app. 
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Snapchat Transforms London’s Carnaby Street Into An Augmented Reality Experiment

Snapchat have launched the new feature, Local Lenses, which is one of the first large scale, persistent and collaborative uses of Augmented Reality to date.
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Google Launches Persistent Cloud Anchors

Last year, Google previewed persistent Cloud Anchors which can be tied to a specific location and allow information to be permanently overlaid over the real world. With the recent upgrade ARCore 1.20, it has officially launched with a number of apps already taking advantage. Meanwhile, Google has recently showcased Earth Cloud Anchors.
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Facebook Messenger Creates Augmented Reality Halloween Spooky Features

Due to the Coronavirus pandemic, trick or treating and Halloween parties may be cancelled this year, but that doesn’t mean you can’t have some spooky fun.
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Augmented Reality Live View In Google Maps Gets An Upgrade

Google is expanding its features within the Live View, the Augmented Reality mode of Google Maps which lets you see directions as visual overlays over the real world through your smartphone camera as information is captured through your mobile camera’s viewfinder. 
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AR Discs Brings Universal DreamWorks Characters Into The Collectable Augmented Reality Market

Augmented Reality has found a new role in the hobbies and collectables market as technology toy developer AR Discs have created a new partnership with Universal DreamWorks.