Aircards Secures £3M Investment from Foresight to Accelerate Immersive Expansion

mmersive technology specialist Aircards has raised £3 million in growth capital from investment manager Foresight Group, a deal that will fuel the studio’s international expansion and bolster its mix of immersive content, interactive displays, and analytics tools for global brands.

Founded in 2020, Aircards has quickly become one of the UK’s leading immersive studios, delivering AR, VR, mixed reality, CGI and AI-driven experiences for major names including Nike, L’Oréal, Diageo, Unilever, Louis Vuitton and Red Bull. Its campaigns have spanned flagship retail, stadiums, cultural events and large-scale city activations.

The fresh funding will accelerate several areas of the business:

• Experiential build capabilities: Expanding in-house fabrication to produce physical environments that complement digital activations, from LED tunnels and branded pop-ups to AR-enabled magic mirrors and interactive shared spaces.
• Invisionary: Aircards’ next-gen interactive display line, led by the LUX-75™, an AI and AR-powered touchscreen display designed for high-traffic spaces such as retail, airports and events. Invisionary displays combine real-time analytics, gamified engagement, virtual try-ons and commerce features.
• Metalitix: The company’s proprietary analytics platform, providing granular insight into how audiences interact with 3D, AR and MR environments, including heatmaps, gaze tracking and session playback.

To support this next phase, Aircards has appointed Euan Jarvie, former CEO of Dentsu UK&I, as Executive Chair. Jarvie brings extensive experience scaling creative and technology businesses across global markets.

“Aircards has demonstrated strong growth since inception five years ago and Foresight is excited to support the highly talented team on their next phase,” said Jordan Lavender, Senior Investment Manager at Foresight Group. “The North East is home to many ambitious and innovative SMEs, and this investment represents Foresight’s commitment to the region.”

Speaking on the deal, Michael Watson, Co-Founder & COO of Aircards, called the investment a “significant milestone” that will enable the studio to scale its immersive software, expand its hardware display network, and connect digital storytelling with large-scale physical experiences.

With this backing, Aircards aims to cement its role as a global leader in hybrid immersive brand engagement, combining interactive content, physical installations and data-driven insights to create experiences that are both measurable and memorable.