Snap Inc. has seen an influx of users thanks to the growing popularity of Augmented Reality filters and video content. Snap’s shares surged in after-hours trade in New York, after the company exceeded analyst expectations for the third quarter, as daily users of the Snapchat app continued to rise with a growing demand for its Augmented Reality filters and streamed content.

Snapchat have launched the new feature, Local Lenses, which is one of the first large scale, persistent and collaborative uses of Augmented Reality to date.

Due to the Coronavirus pandemic, trick or treating and Halloween parties may be cancelled this year, but that doesn’t mean you can’t have some spooky fun.

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.

Pinterest have embedded a new AR ‘Try On’ option into their platform which allows the user to open their smart camera and try on the cosmetics with a face filter. 

If you’re interested in augmented reality you’re probably aware of AR ‘try on’ experiences which use your smartphone camera to show what you would look like wearing clothing, accessories or shoes, to help influence you to buy it. But, have you heard of an AR try out experience? 

Snapchat announce new partners, Siwalu Software, to launch their AI-powered animal recognition technology within the popular social media app.

Consistent updates are regularly made to Spark AR but the latest one features different functionalities that AR developers can use to create more complex filters to entice the user with on Instagram.