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Apple

Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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Apple Launch New AR Experience And Snapchat Lens To promote Apple Pay Express Transit

Apple has recently launched two new augmented reality experiences, specifically designed to promote Apple Pay Express Transit.
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Apple’s Augmented Reality Headset Could Potentially Launch In 2Q22 And May Cost $1,000

It's been speculated that Apple’s augmented reality headset could launch as soon as the second quarter of 2022, according to one analyst.
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Apple Invest $410 Million into Optical Manufacturer II-VI

With Apple potentially unveiling its secretive augmented reality headset later this year with plans to launch the device next year, the company has made a strategic investment to enhance the efficiency of its supply chain.
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Apple Announce ‘Spring Loaded’ Event With Fun AR Easter Egg

Earlier this week, Apple announced the next event “Spring Loaded” for April 20 today. The announcement featured colourful artwork on the invitation as well as another AR Easter egg was included on the Apple Events webpage.
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Apple Could Be Revealing AR Glasses At WWDC

Now it could be just our imagination running wild, but the invite image for the WWDC 2021, set for June 7-11, has got our head spinning wondering if Apple is preparing to finally talk about its developments in augmented reality and virtual reality. More specifically, its well rumoured augmented reality glasses.