This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.
With Apple potentially unveiling its secretive augmented reality headset later this year with plans to launch the device next year, the company has made a strategic investment to enhance the efficiency of its supply chain.
Earlier this week, Apple announced the next event “Spring Loaded” for April 20 today. The announcement featured colourful artwork on the invitation as well as another AR Easter egg was included on the Apple Events webpage.
Now it could be just our imagination running wild, but the invite image for the WWDC 2021, set for June 7-11, has got our head spinning wondering if Apple is preparing to finally talk about its developments in augmented reality and virtual reality. More specifically, its well rumoured augmented reality glasses.