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Latest News

Are Apple Ready To Launch AR Glasses?

The rumours of Apple launching their first augmented reality device has been whispered since 2017 following a report made by Bloomberg. Now, it appears that Apple is closer than ever to launching their first augmented reality product, thought to be the ‘Apple Glasses’. 
Latest News

Sony To Build The Display For Apple's AR/VR Headset And Apple Glasses

A recent article by the Japanese newspaper Nikkan Kogyo Shimbun, claims that Apple is working with Sony on Augmented Reality (AR) and Virtual Reality (VR) technology that would be used in its reported AR headset. It is rumoured that the headset could be announced as early as 2021, the article claims.
Latest News

Apple Host The iPhone Event, Showcasing The iPhone 12 Pro’s LiDAR Scanner For Enhanced Augmented Reality

Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 
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Apple Plans Augmented Reality Content to Boost TV+ Video Service

Apple has announced that they are planning to add augmented reality content as a companion to their TV streaming service in 2021.
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Apple’s Journey To $3 Trillion Market Cap With AR Playing A Pivotal Role

Apple stock has recently reached a market capitalisation of $2 trillion, and Wall Street analysts have already begun discussing how much further it could climb, with one Apple analyst believing it could reach a $3 trillion value, but he's not sure how long it will take.
Insider Insights

Apple Glasses: Release Date & Features

Apple is pulling augmented reality glasses out of futuristic cinema and into present-day reality. Soon, we can all feel like Tony Stark with his high-fashion AR sunglasses that show messages, notifications, and more. Instead of Stark Industries, however, the real-world tech equivalent, Apple, is developing the crazy cool eyewear. Thankfully, Apple departs from a Stark Industry comparison when it comes to weapons. Instead, Apple "arms" people with the most technologically advanced, useful, and just plain fun devices.
Latest News

Try On Makeup With Your Favourite Beauty Vlogger With YouTube’s New AR Feature

Trying to attempt your favourite beauty vlogger’s make-up tutorial can be a painstaking process, from trying to keep up, to countlessly pausing the video as you battle to blend eyeshadows and switch between brushes. More often than not, you’re left grabbing for the bottle of makeup remover instead of ready to walk the red carpet. However, there may be a solution...
Latest News

Apple's New iPad Pro Brings LiDar Powered AR

Apple have recently released details of their new IPad Pro (link to iPad Pro) and this latest upgrade brings a pretty exciting new feature - the Lidar scanner. This ushers in a new wave of capabilities for Augmented Reality, but how does it work?