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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Ohio State Offers Augmented Reality Spine Surgery

An orthopaedic spine surgeon at The Ohio State University Wexner Medical Center is the first in Ohio to use an augmented reality guidance system during open and minimally invasive spine implant procedures.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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ISS Astronauts Use Augmented Reality Apps To Assist With Repairs

Astronauts on the ISS are trialing an augmented reality system which can help in the inspection and maintenance of station equipment.
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NSG Group Implement Augmented Reality HUD For Mercedes Benz

Japanese glass manufacturing company NSG Group has been chosen by Mercedes-Benz AG to implement its augmented reality heads up display technology on the new Mercedes Benz S-Class model.
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Infineon Develops Microscanners For Cars And AR glasses

Manufacturing company Infineon is developing their own technology for augmented reality.