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Weekly Roundup

Latest News

Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
Latest News

Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
Latest News

Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
Latest News

ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
Latest News

This Week In Augmented Reality News: 18th December 2020

In this week's weekly round up of Augmented Reality news, we look at PTC’s Vuforia Expert Capture Augmented Reality software which assisted in the manufacturing of 13,000 NHS Ventilators, 8th Wall’s recent update which makes WebAR available across all major iOS apps, as well as Snapchat’s partnership with Google to create an augmented reality version of ‘Year In Search’.
Latest News

This Week In Augmented Reality News: 11th December 2020

In this week's weekly round up of Augmented Reality news, we look at The Good Crisp Company’s AR Santa to spread Christmas cheer, HBO’s AR campaign for the second series of ‘His Dark Materials’ as well as NYX Professional Makeup’s AR shopping experience. 
Latest News

This Week In Augmented Reality News: 4th December 2020

In this week's weekly round up of Augmented Reality news, we look at Audi utilising augmented reality to increase efficiency in logistics planning, Gucci Beauty launching an augmented reality portal game on Snapchat and In The Spotlight this week is Aircards with the EE Rita Ora WebAR experience.