BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

In this week's weekly round up of Augmented Reality news, we look at PTC’s Vuforia Expert Capture Augmented Reality software which assisted in the manufacturing of 13,000 NHS Ventilators, 8th Wall’s recent update which makes WebAR available across all major iOS apps, as well as Snapchat’s partnership with Google to create an augmented reality version of ‘Year In Search’.

In this week's weekly round up of Augmented Reality news, we look at The Good Crisp Company’s AR Santa to spread Christmas cheer, HBO’s AR campaign for the second series of ‘His Dark Materials’ as well as NYX Professional Makeup’s AR shopping experience.