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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
Latest News

Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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New Characters Brought to Life with Google Search Augmented Reality

Google Search’s view in augmented reality feature has brought animals and landmarks from around the world directly into users' homes. Now, the company is bringing classic characters from TV shows, anime and games including Pac-Man and Hello Kitty to life with augmented reality in Google Search. 
Latest News

Google Maps Adding New Indoor Augmented Reality Navigation Feature

Google has unveiled a new Google Maps feature for users to navigate malls, train stations and airports with the help of augmented reality technology. The new feature, called Indoor Live View, displays graphics like arrows, directions, and icons on your smartphone's screen, laid atop a camera view of the world around the user. 
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Snapchat Partners with Google for Immersive 'Year in Search' AR Experience

Google has developed a new AR lens within the Snapchat app. The AR experience is an innovative interpretation of Google’s ‘Year In Search’ trends overview.