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Google

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Google Navigates Major Layoffs in AR and Fitbit Shake-Up: Future of Hardware Division in Question

In a significant blow to Google's hardware division, the company has confirmed layoffs affecting hundreds of workers, particularly within its augmented reality (AR) segment. Alongside this development, notable figures from Fitbit, including co-founders James Park and Eric Friedman, are reportedly departing.
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Navigating the Shifting Landscape of the VR Market: A Meta Perspective

In the ever-evolving world of virtual reality (VR), Meta, led by CEO Mark Zuckerberg, has been at the forefront of the quest to shape the future through the development of the metaverse. However, recent data suggests that despite Meta's significant investments, the VR market in the U.S. is facing challenges.
Latest News

US Regulators Give Green Light to Google, Apple, and Meta for 6GHz Spectrum

Google, Apple, and Meta have secured the green light from US regulators to tap into a spectrum band, marking a significant move toward the emergence of new mobile virtual and augmented reality (VR and AR) devices.
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BT Launches Exciting New Immersive Experience

BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 
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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.