This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 

Google Search’s view in augmented reality feature has brought animals and landmarks from around the world directly into users' homes. Now, the company is bringing classic characters from TV shows, anime and games including Pac-Man and Hello Kitty to life with augmented reality in Google Search. 

Google has unveiled a new Google Maps feature for users to navigate malls, train stations and airports with the help of augmented reality technology. The new feature, called Indoor Live View, displays graphics like arrows, directions, and icons on your smartphone's screen, laid atop a camera view of the world around the user. 

Google has developed a new AR lens within the Snapchat app. The AR experience is an innovative interpretation of Google’s ‘Year In Search’ trends overview. 

This Halloween will be a little different due to the Covid-19 pandemic, with more people looking to games and in-home scares rather than trick or treating, to get their halloween kicks. 

Last year, Google previewed persistent Cloud Anchors which can be tied to a specific location and allow information to be permanently overlaid over the real world. With the recent upgrade ARCore 1.20, it has officially launched with a number of apps already taking advantage. Meanwhile, Google has recently showcased Earth Cloud Anchors.