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8th Wall Introduces Reality Engine—a Platform to Power the Metaverse

Developers can now build WebAR experiences that automatically adapt to smartphones, tablets, computers and AR and VR headsets
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Seattle Kraken Launch Immersive WebXR Experience For Fans

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.
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Partners& Introduces Augmented Reality Cyber Security Information Portal

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.
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Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
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3D Experience Launched For Limited Edition Charli Cohen x Pokémon Collection

Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments
Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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WebAR Portals Just Got More Powerful with 8th Wall's Upgraded AR Engine

8th Wall’s latest AR Engine update, Release 17, has dramatically improved the map accuracy of the 8th Wall SLAM system, enabling developers to create WebAR Portals which feel even more realistic and gives users even more freedom to move around and explore the AR world.