Porsche is one of the most iconic sports car brands in the world, so it comes as no surprise that the luxury car manufacturer has developed an out of the box web-based augmented reality print marketing campaign to entice readers to find out more about the new all-electric Porsche Taycan.
8th Wall already provides frictionless WebAR experiences to a massive audience and the company’s most recent update makes it even better. The new iOS 14.3 update features camera access to WKWebView, allowing for WebAR experiences to now work in all major iOS apps, including Facebook, Instagram, Snapchat, LinkedIn and Chrome. The update allows WebAR experiences built on the 8th Wall platform to be easily discovered and reach the 728 million iPhone users around the world.
The Good Crisp Company, a new and better-for-you take on the classic canister chip, has launched a web based augmented reality feature on its packaging that will turn The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa.
With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.