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Apple Host The iPhone Event, Showcasing The iPhone 12 Pro’s LiDAR Scanner For Enhanced Augmented Reality

Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 
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Snapchat Transforms London’s Carnaby Street Into An Augmented Reality Experiment

Snapchat have launched the new feature, Local Lenses, which is one of the first large scale, persistent and collaborative uses of Augmented Reality to date.
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New Sally Hansen Nail Colour Try-On Lens on Snapchat

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.
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Ralph Lauren and Snap Inc. Forge Long-Term Innovative Fashion Partnership

Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations. 
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Gucci Launches AR Virtual Shoe Try On With Snapchat Lens 

Gucci have released a new AR tool on Snapchat which allows users to virtually try on Gucci shoes in the app.
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Snapchat Launches New Dog Identifying Technology

Snapchat announce new partners, Siwalu Software, to launch their AI-powered animal recognition technology within the popular social media app.
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Quarantine Paves Way To A Whole New World Of Augmented Reality

The potential of augmented reality (AR) and its benefit to society is becoming more apparent day by day. Most recently, its function as a communication and entertainment tool has taken a huge leap forward during quarantine as more people turned to the use of AR filters and lenses on mobile devices to stay connected in a remote environment.