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Event Coverage

Our Top 5 Auggie Awards Picks of 2021

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.
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Aircards Create Dell Technologies Virtual Stand Experience

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.
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Snap Hires Facebook Executive to Lead Augmented Reality Partnerships

Snap Inc. is looking to advance its augmented reality, to do this they have recently hired longtime Facebook Inc. executive Konstantinos Papamiltiadis to oversee the effort. 
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ABP Food Group and ASDA Enlist Aircards to Develop Augmented Reality Cooking Demonstration

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range. 
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Snap Unveil Augmented Reality Glasses - Spectacles

Leaders in augmented reality Snap, have stepped outside of AR applications for smartphones and are now developing augmented reality glasses, beating to market a rumoured product from Apple.
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Snap Partners with LACMA & LA Artists to Launch Location-Based AR Art Monuments

Over the last decade, Los Angeles has rapidly transformed into a thriving new hub for visual artists. To pay homage to the growing visual arts in LA, Snapchat has worked with the community by collaborating with LA artists to create a series of stunning augmented reality monuments and murals around the city.
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Transform A 12-Pack Of Labatt Blue Beer into a Virtual NHL Arena With Snapchat

Canada’s largest brewer Labatt, has developed an augmented reality experience with the NHL.
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Snap Acquire British Artificial Intelligence Start-Up Ariel AI

Ariel AI, a British artificial intelligence start-up which focuses on augmented reality, has been acquired by Snap, the parent company of Snapchat.