AR Experiences

Bandit Wines Launches World's First AR Connected Pack Experience

Aircards, a leading global production studio specializing in immersive storytelling partnered with Bandit Wines to unveil the world's first AR Connected Pack experience utilizing Snap's latest web-based Augmented Reality framework, Camera Kit.
AR Experiences

Snap and the Louvre Partner for Egypt Augmented: A Journey into Ancient Masterpieces with Augmented Reality

Snap, the brains behind Snapchat, has teamed up with the Louvre to bring you Egypt Augmented - an exciting way to explore the museum's iconic Egyptian artifacts using augmented reality (A.R.).
AR Experiences

Google Expands Augmented Reality Beauty Features to Mobile Browsers, Enhancing Shopping Experience

Google is making its augmented reality (AR) beauty features more accessible to shoppers by introducing them to mobile browsers.
AR Experiences

Enchanting Augmented Reality Trail Unveiled at Hillsborough Forest: A New World of Interactive Sculptures

Ireland's debut augmented reality digital trail has been unveiled at Hillsborough Forest, following a £1 million investment. This innovative trail features ten sculptures created by seven artists, some towering up to 25 feet in height, brought to life through the Hillsborough app.
Latest News

Xreal Unveils Lightweight AR Glasses: A User-Friendly Leap into Augmented Reality

Chinese AR company, Xreal, has unveiled its latest-generation AR glasses, the Xreal Air 2 and Xreal Air 2 Pro, offering lightweight and user-friendly options for consumers.
Latest News

US Regulators Give Green Light to Google, Apple, and Meta for 6GHz Spectrum

Google, Apple, and Meta have secured the green light from US regulators to tap into a spectrum band, marking a significant move toward the emergence of new mobile virtual and augmented reality (VR and AR) devices.
AR Experiences

Step Back in Time with "Chronos": Greece's Augmented Reality Journey Through the Acropolis

The "Chronos" augmented reality app, supported by Greece's Culture Ministry, transports visitors to the Acropolis back in time.
Latest News

Unity's CEO Resigns Amid Controversial Pricing Changes: What's Next for the Game Development Tool?

John Riccitiello has stepped down as CEO of Unity, a game development tool, following a contentious pricing change that irked gamers and developers.
AR Experiences

Legoland's Augmented Reality Gaming: TV Show-Themed Experiences Take Centre Stage

Legoland's parent company, Merlin Entertainments, is stepping into the augmented reality gaming arena with a twist, incorporating popular TV shows like Paw Patrol and Squid Game into interactive gaming rooms at selected venues.
Augmented Reality News Outlet

Augmented Reality news,
projects and insight.

ar.rocks is an online technology publication, covering the most important, interesting and inspiring Augmented Reality news, expert insights and projects. We keep our ear to the ground and report on the latest innovations in the XR and AR spaces. Our team of XR/AR enthusiasts, developers and designers contribute to a wide variety of articles, ranging from Augmented Reality experiences and AR-related event coverage to industry insider insights and the latest AR news. The Augmented Reality industry is growing at an exponential rate, so you can count on the team here at ar.rocks to keep you up-to-date on all of the important AR news that affects the industry. We are always open to collaboration and the sharing of expert knowledge. If you have an important press release or news tip that you'd like to share, feel free to reach out and our team will do our best to cover it for you.

augmented reality news

Augmented Reality News & Insights Hub

We pride ourselves on being a fast moving, agile and proactive team of writers and content creators. The team's passion for Augmented Reality shines through in their work. Want to learn more? Here's a casual Q&A.

What makes ar.rocks different?

We like to think our personality makes us different. Augmented Reality is, above all, a damn fun industry to be involved in. We're here to boost the eco-system, report on the important stories and heck.. have some fun doing it.

Where are you based?

We're a global team. Digital nomads, if you will.

I have a cool Augmented Reality news story, can you report on it?

Awesome! Send it over. Our brilliant Chief Editor, Emily, will be happy to take a look!

Do you only report on Augmented Reality news?

Mainly - yes. Augmented Reality has such a rich and active community of companies, creators and enthusiasts that we rarely have time to talk about anything other than AR.

How do I get into the AR industry?

You can visit the ar.rocks Jobs Board which features the latest job openings for the AR industry. Take a look around and see if anything looks like a good fit.

Where can I learn more about Augmented Reality?

Great question. We have a great selection of resources available. You should start with our Ultimate Augmented Reality glossary, in which you can dive deep into all of the industry/technical terms you might be unsure about.

Feel free to contact us if you have further questions or if you have tips for a newsworthy story.
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