Latest News

National Memorial Arboretum Launches New Augmented Reality App

The National Memorial Arboretum, a 150-acre garden and woodland site near Lichfield and Tamworth, Staffordshire, has just launched a new augmented reality experience, ARboretum, for the Easter school holidays through to June.
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Burberry Collaborate With Elle Japan To Create Virtual Store Experience

Luxury fashion brand Burberry has collaborated with Elle Digital Japan to develop an interactive virtual copy of its flagship Ginza store.
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Photoshop The World In Real-Time With Augmented Reality App

Developer Matt Bierner has created the WarpAR free iOS app, which allows users to experiment with Photoshop-like liquify tools to dynamically modify the world through augmented reality. The WarpAR app is more than just a cool tech demo, it gives us an insight into what the world may look like as technology blends with the real world. 
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Niantic Partner With Nintendo On New Augmented Reality ‘Pikmin’ Game

Creators of PokĂ©mon Go, Niantic have announced that they are partnering with Nintendo to co-develop a new augmented reality game based on the company’s Pikmin franchise.
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Gucci Create Virtual AR Sneakers

Gucci has delved into the world of virtual footwear, the company has created a luxury pair of exclusively digital sneakers called The Gucci Virtual 25. The virtual sneakers can be “worn” in augmented reality or used in partnered apps including Roblox and VRChat. 
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Facebook Unveil Wristband For AR System

Just last week, Facebook revealed a prototype for a wearable device which can be used as a control for augmented reality systems. Facebook's Reality Labs are still developing the device as part of its search to find alternative methods of 'human-computer interaction' (HCI).
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Microsoft Mesh Platform Developing Holograms And Augmented Reality

Microsoft has recently released a new mixed reality platform which enables users to attend events and meetings remotely by appearing as a hologram.
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Artist Krista Kim Sold NFT House For $500,000 - We’ll Be ‘Living In An Augmented Reality Lifestyle’ Soon

Contemporary artist Krista Kim has sold an NFT digital house for 288 ether, which is valued at over $500,000 based on the cryptocurrency’s trading price.
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Aircards Showcase The Power Of Inline AR

Aircards shared a video demonstration of their Inline AR on their social media platforms, and we are impressed.
Augmented Reality News Outlet

Augmented Reality news,
projects and insight. is an online technology publication, covering the most important, interesting and inspiring Augmented Reality news, expert insights and projects. We keep our ear to the ground and report on the latest innovations in the XR and AR spaces. Our team of XR/AR enthusiasts, developers and designers contribute to a wide variety of articles, ranging from Augmented Reality experiences and AR-related event coverage to industry insider insights and the latest AR news. The Augmented Reality industry is growing at an exponential rate, so you can count on the team here at to keep you up-to-date on all of the important AR news that affects the industry. We are always open to collaboration and the sharing of expert knowledge. If you have an important press release or news tip that you'd like to share, feel free to reach out and our team will do our best to cover it for you.

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Augmented Reality News & Insights Hub

We pride ourselves on being a fast moving, agile and proactive team of writers and content creators. The team's passion for Augmented Reality shines through in their work. Want to learn more? Here's a casual Q&A.

What makes different?

We like to think our personality makes us different. Augmented Reality is, above all, a damn fun industry to be involved in. We're here to boost the eco-system, report on the important stories and heck.. have some fun doing it.

Where are you based?

We're a global team. Digital nomads, if you will.

I have a cool Augmented Reality news story, can you report on it?

Awesome! Send it over. Our brilliant Chief Editor, Emily, will be happy to take a look!

Do you only report on Augmented Reality news?

Mainly - yes. Augmented Reality has such a rich and active community of companies, creators and enthusiasts that we rarely have time to talk about anything other than AR.

How do I get into the AR industry?

You can visit the Jobs Board which features the latest job openings for the AR industry. Take a look around and see if anything looks like a good fit.

Where can I learn more about Augmented Reality?

Great question. We have a great selection of resources available. You should start with our Ultimate Augmented Reality glossary, in which you can dive deep into all of the industry/technical terms you might be unsure about.

Feel free to contact us if you have further questions or if you have tips for a newsworthy story.
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