Latest News

NYX Professional Makeup Launches Augmented Reality Beauty Store

NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.
Latest News

This Week In Augmented Reality News: 11th December 2020

In this week's weekly round up of Augmented Reality news, we look at The Good Crisp Company’s AR Santa to spread Christmas cheer, HBO’s AR campaign for the second series of ‘His Dark Materials’ as well as NYX Professional Makeup’s AR shopping experience. 
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Northampton Borough Council Launch Augmented Reality App

The Northampton Borough Council has launched an augmented reality app for residents, which allows them to explore their town through an interactive and immersive experience.
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HBO Create Augmented Reality Campaign For The Second Series Of 'His Dark Materials'

HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers. 
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The Good Crisp Company Spreads Holiday Cheer With A Message From Santa On Each Can

The Good Crisp Company, a new and better-for-you take on the classic canister chip, has launched a web based augmented reality feature on its packaging that will turn The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa. 
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Krikey Launches Augmented Reality Based Game ‘Yaatra’ In Partnership With Jio

Augmented Reality gaming company Krikey, has recently launched a new AR game in India, named, YAATRA, in collaboration with Jio. Jio led the Series A funding round, taking the total raised by Krikey to $22 Million. 
Latest News

Gucci Beauty Launches Augmented Reality Portal Game On Snapchat

Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States. 
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This Week In Augmented Reality News: 4th December 2020

In this week's weekly round up of Augmented Reality news, we look at Audi utilising augmented reality to increase efficiency in logistics planning, Gucci Beauty launching an augmented reality portal game on Snapchat and In The Spotlight this week is Aircards with the EE Rita Ora WebAR experience.
Augmented Reality News Outlet

Augmented Reality news,
projects and insight. is an online technology publication, covering the most important, interesting and inspiring Augmented Reality news, expert insights and projects. We keep our ear to the ground and report on the latest innovations in the XR and AR spaces. Our team of XR/AR enthusiasts, developers and designers contribute to a wide variety of articles, ranging from Augmented Reality experiences and AR-related event coverage to industry insider insights and the latest AR news. The Augmented Reality industry is growing at an exponential rate, so you can count on the team here at to keep you up-to-date on all of the important AR news that affects the industry. We are always open to collaboration and the sharing of expert knowledge. If you have an important press release or news tip that you'd like to share, feel free to reach out and our team will do our best to cover it for you.

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Augmented Reality News & Insights Hub

We pride ourselves on being a fast moving, agile and proactive team of writers and content creators. The team's passion for Augmented Reality shines through in their work. Want to learn more? Here's a casual Q&A.

What makes different?

We like to think our personality makes us different. Augmented Reality is, above all, a damn fun industry to be involved in. We're here to boost the eco-system, report on the important stories and heck.. have some fun doing it.

Where are you based?

We're a global team. Digital nomads, if you will.

I have a cool Augmented Reality news story, can you report on it?

Awesome! Send it over. Our brilliant Chief Editor, Emily, will be happy to take a look!

Do you only report on Augmented Reality news?

Mainly - yes. Augmented Reality has such a rich and active community of companies, creators and enthusiasts that we rarely have time to talk about anything other than AR.

How do I get into the AR industry?

You can visit the Jobs Board which features the latest job openings for the AR industry. Take a look around and see if anything looks like a good fit.

Where can I learn more about Augmented Reality?

Great question. We have a great selection of resources available. You should start with our Ultimate Augmented Reality glossary, in which you can dive deep into all of the industry/technical terms you might be unsure about.

Feel free to contact us if you have further questions or if you have tips for a newsworthy story.
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