Latest News

Lightship VPS for Web brings the Real-world Metaverse to the browser

In major Web-based XR news, Niantic has brought its visual positioning system (VPS) to the 8th Wall platform with Lightship VPS for Web.
Latest News

Estee Lauder Develops AR Snapchat Filter For Fragrance Collection

Estee Lauder has developed a Snapchat augmented reality experience that brings to life its new perfume packaging.
Latest News

Partners& Introduces Augmented Reality Cyber Security Information Portal

Chartered insurance broker Partners& has announced the release of its augmented reality portal. The portal provides private clients and businesses with access to a range of cyber security information.
Latest News

Yahoo Creative Studios, Aircards and Optus Transform WAFL Fans Into Augmented Reality Avatars At The Grand Final At Optus Stadium

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.
Latest News

Etsy Experiments With Virtual Shopping Interactive AR Show Home

E-commerce site Etsy, a specialist in vintage and craft items, is experimenting in the digital domain with an interactive augmented reality show home populated entirely by curated products.
Latest News

3D Experience Launched For Limited Edition Charli Cohen x Pokémon Collection

Electric/City is a new ‚Äúcyberpunk‚ÄĚ digital environment inspired by and celebrating the 25th anniversary of Pok√©mon that will allow shoppers to buy limited edition Charli Cohen garments
Latest News

NASA Publish Augmented Reality Graphic Novel ‚ÄėFirst Woman‚Äô

NASA has released its first digital, interactive graphic novel on Saturday in celebration of National Comic Book Day. ‚ÄúFirst Woman: NASA‚Äôs Promise for Humanity‚ÄĚ imagines the story of Callie Rodriguez, the first woman to explore the Moon.
Latest News

Coty and Perfect Corp Partner on AR and AI Beauty Technology Offering

Coty, Inc. has announced a multi-channel agreement with beauty tech platform Perfect Corp. to embed augmented reality and artificial intelligence experiences into Coty’s beauty brands.
Latest News

Facebook Invest $50 Million To Responsibly Build 'Metaverse'

Facebook Inc has announced that the company will be investing $50 million to partner with organizations to responsibly build a ‚Äėmetaverse‚Äô - a digital world where people can use different devices to move and communicate in a virtual world.
Augmented Reality News Outlet

Augmented Reality news,
projects and insight.

ar.rocks is an online technology publication, covering the most important, interesting and inspiring Augmented Reality news, expert insights and projects. We keep our ear to the ground and report on the latest innovations in the XR and AR spaces. Our team of XR/AR enthusiasts, developers and designers contribute to a wide variety of articles, ranging from Augmented Reality experiences and AR-related event coverage to industry insider insights and the latest AR news. The Augmented Reality industry is growing at an exponential rate, so you can count on the team here at ar.rocks to keep you up-to-date on all of the important AR news that affects the industry. We are always open to collaboration and the sharing of expert knowledge. If you have an important press release or news tip that you'd like to share, feel free to reach out and our team will do our best to cover it for you.

augmented reality news

Augmented Reality News & Insights Hub

We pride ourselves on being a fast moving, agile and proactive team of writers and content creators. The team's passion for Augmented Reality shines through in their work. Want to learn more? Here's a casual Q&A.

What makes ar.rocks different?

We like to think our personality makes us different. Augmented Reality is, above all, a damn fun industry to be involved in. We're here to boost the eco-system, report on the important stories and heck.. have some fun doing it.

Where are you based?

We're a global team. Digital nomads, if you will.

I have a cool Augmented Reality news story, can you report on it?

Awesome! Send it over. Our brilliant Chief Editor, Emily, will be happy to take a look!

Do you only report on Augmented Reality news?

Mainly - yes. Augmented Reality has such a rich and active community of companies, creators and enthusiasts that we rarely have time to talk about anything other than AR.

How do I get into the AR industry?

You can visit the ar.rocks Jobs Board which features the latest job openings for the AR industry. Take a look around and see if anything looks like a good fit.

Where can I learn more about Augmented Reality?

Great question. We have a great selection of resources available. You should start with our Ultimate Augmented Reality glossary, in which you can dive deep into all of the industry/technical terms you might be unsure about.

Feel free to contact us if you have further questions or if you have tips for a newsworthy story.
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Don't be shy... we're a friendly bunch!