Latest News

Augmented Reality Fashion Filters - A Growing Trend

The Digital Fashion Week provided designers with a new opportunity to showcase their collections to a global audience instead of the group of around 400 guests who attend Paris each season. 
Latest News

Siemens Energy Utilises Augmented Reality Platform For Its Connected Worker Solutions

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions. 
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Augmented Reality Library App Bookful Adds Two Of Mattel’s Iconic Brands To It’s Platform

Bookful, created by Inception XR, is the number one Augmented Reality children’s book app. The company has announced that it is working in collaboration with Mattel, the leading global toy company, to add Augmented Reality books to the Bookful platform from Mattel’s most iconic brands including Thomas & Friends and Barbie. 
Latest News

Vuzix Blade Upgrade Augmented Reality Eyewear

Vuzix Corporation, a leading supplier of smart glasses and Augmented Reality technology and products, have announced that the Vuzix Blade Smart Glasses have been upgraded, boasting new features which make it easier for wearers to seamlessly integrate the Smart Glasses into everyday life. 
Latest News

This Week In Augmented Reality News: 16th October 2020

In this week's weekly round up of Augmented Reality news, we look at Snapchat transforming Carnaby Street into an AR experiment, Amazon turning their packaging into an interactive AR experience as well as Apple’s event which showcased the iPhone 12 Pro’s LiDAR Scanner for enhanced AR. All of this and more. Here's what happened, this week in AR.
Latest News

Apple Host The iPhone Event, Showcasing The iPhone 12 Pro’s LiDAR Scanner For Enhanced Augmented Reality

Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 
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In The Spotlight: 8th Wall Curved Image Targets

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences. In The Spotlight is 8th Wall, a cross-platform development solution for building AR experiences with their brand new, first-of-its-kind Curved Image Target technology. 
Latest News

Amazon Augmented Reality App Transforms Packaging Into Interactive Experiences

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app. 
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Hyundai Mobis Invest In Augmented Reality HUD Solutions For Vehicles

Hyundai Mobis, the 7th largest automotive supplier in the world, has announced this week that it has awarded a significant investment in UK based Augmented Reality Heads-Up Display (AR HUD) company Envisics. 
Augmented Reality News Outlet

Augmented Reality news,
projects and insight. is an online technology publication, covering the most important, interesting and inspiring Augmented Reality news, expert insights and projects. We keep our ear to the ground and report on the latest innovations in the XR and AR spaces. Our team of XR/AR enthusiasts, developers and designers contribute to a wide variety of articles, ranging from Augmented Reality experiences and AR-related event coverage to industry insider insights and the latest AR news. The Augmented Reality industry is growing at an exponential rate, so you can count on the team here at to keep you up-to-date on all of the important AR news that affects the industry. We are always open to collaboration and the sharing of expert knowledge. If you have an important press release or news tip that you'd like to share, feel free to reach out and our team will do our best to cover it for you.

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Augmented Reality News & Insights Hub

We pride ourselves on being a fast moving, agile and proactive team of writers and content creators. The team's passion for Augmented Reality shines through in their work. Want to learn more? Here's a casual Q&A.

What makes different?

We like to think our personality makes us different. Augmented Reality is, above all, a damn fun industry to be involved in. We're here to boost the eco-system, report on the important stories and heck.. have some fun doing it.

Where are you based?

We're a global team. Digital nomads, if you will.

I have a cool Augmented Reality news story, can you report on it?

Awesome! Send it over. Our brilliant Chief Editor, Emily, will be happy to take a look!

Do you only report on Augmented Reality news?

Mainly - yes. Augmented Reality has such a rich and active community of companies, creators and enthusiasts that we rarely have time to talk about anything other than AR.

How do I get into the AR industry?

You can visit the Jobs Board which features the latest job openings for the AR industry. Take a look around and see if anything looks like a good fit.

Where can I learn more about Augmented Reality?

Great question. We have a great selection of resources available. You should start with our Ultimate Augmented Reality glossary, in which you can dive deep into all of the industry/technical terms you might be unsure about.

Feel free to contact us if you have further questions or if you have tips for a newsworthy story.
Don't be shy... we're a friendly bunch!