Latest News

Goo Goo Dolls Announce The Launch Of “It’s Christmas All Over” An Augmented Reality Movie Musical

The Goo Goo Dolls have announced more details of their upcoming Augmented Reality movie musical “It’s Christmas All Over” which shares the name of their holiday album and the source of their inspiration. 
Latest News

EE and Rita Ora Bring 5G Web AR Experience Into Peoples Homes

EE’s debut of the iPhone 12 Pro campaign has already been a huge success in demonstrating the power and potential of 5G by offering augmented reality experiences. 
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Rita Ora Stars In Augmented Reality Performance For EE's Latest Campaign

EE’s latest campaign demonstrates the power of Apple’s iPhone 12 Pro’s Augmented Reality capabilities thanks to its LiDAR scanner and the EE 5G network.
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Augmented Reality Exhibition Launches At The Cambridge Public Library

The City of Cambridge has installed an Augmented Reality exhibit, developed by students, which explores systemic racism. The exhibition was placed in front of the Cambridge Public Library at Joan Lorentz Park earlier this month.
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Spatial Makes Updates Including New Auditorium Environment

Spatial has recently released some useful feature updates for all users on Quest, Hololens, Magic Leap devices, desktop and mobile.
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World's First Virtual Companion With AI In Mixed Reality

Hybri, is a new Augmented Reality/ Virtual Reality app which allows users to create their own completely custom 3D AI-driven virtual companion, just like in the Blade Runner 2049 movie, Joi character. 
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Web AR Advertisement Printed In The L.A. Times

With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.

Dior Develop Augmented Reality Sneaker Try-On

With the covid 19 pandemic, shoppers may be feeling a little reluctant to head out shopping. But Dior have found a way to offer their customers a shopping experience, all from the comfort and safety of their home. 
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Squad Partners With Snap To Create Meaningful Interactions With Augmented Reality

Squad is collaborating with Snap Inc. to utilise Camera Kit and integrate Snap’s Augmented Reality capabilities into the Squad app to develop a new creative social outlet, when the world is socially distancing. 
Augmented Reality News Outlet

Augmented Reality news,
projects and insight.

ar.rocks is an online technology publication, covering the most important, interesting and inspiring Augmented Reality news, expert insights and projects. We keep our ear to the ground and report on the latest innovations in the XR and AR spaces. Our team of XR/AR enthusiasts, developers and designers contribute to a wide variety of articles, ranging from Augmented Reality experiences and AR-related event coverage to industry insider insights and the latest AR news. The Augmented Reality industry is growing at an exponential rate, so you can count on the team here at ar.rocks to keep you up-to-date on all of the important AR news that affects the industry. We are always open to collaboration and the sharing of expert knowledge. If you have an important press release or news tip that you'd like to share, feel free to reach out and our team will do our best to cover it for you.

augmented reality news

Augmented Reality News & Insights Hub

We pride ourselves on being a fast moving, agile and proactive team of writers and content creators. The team's passion for Augmented Reality shines through in their work. Want to learn more? Here's a casual Q&A.

What makes ar.rocks different?

We like to think our personality makes us different. Augmented Reality is, above all, a damn fun industry to be involved in. We're here to boost the eco-system, report on the important stories and heck.. have some fun doing it.

Where are you based?

We're a global team. Digital nomads, if you will.

I have a cool Augmented Reality news story, can you report on it?

Awesome! Send it over. Our brilliant Chief Editor, Emily, will be happy to take a look!

Do you only report on Augmented Reality news?

Mainly - yes. Augmented Reality has such a rich and active community of companies, creators and enthusiasts that we rarely have time to talk about anything other than AR.

How do I get into the AR industry?

You can visit the ar.rocks Jobs Board which features the latest job openings for the AR industry. Take a look around and see if anything looks like a good fit.

Where can I learn more about Augmented Reality?

Great question. We have a great selection of resources available. You should start with our Ultimate Augmented Reality glossary, in which you can dive deep into all of the industry/technical terms you might be unsure about.

Feel free to contact us if you have further questions or if you have tips for a newsworthy story.

Don't be shy... we're a friendly bunch!