Posts Tagged 

Virtual Try-on

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Hotter Launches Augmented Reality Shoe Fitting App

Hotter Shoes has recently launched a new shopping app, which allows users to virtually try on new shoes from the comfort of their own homes with the help of augmented reality technology.
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Burberry Collaborate With Elle Japan To Create Virtual Store Experience

Luxury fashion brand Burberry has collaborated with Elle Digital Japan to develop an interactive virtual copy of its flagship Ginza store.
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Gucci Create Virtual AR Sneakers

Gucci has delved into the world of virtual footwear, the company has created a luxury pair of exclusively digital sneakers called The Gucci Virtual 25. The virtual sneakers can be “worn” in augmented reality or used in partnered apps including Roblox and VRChat. 
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Pinterest Launch Augmented Reality Eyeshadow “Try-On” Experience

Pinterest is enhancing its virtual makeup try-on experience with an innovative augmented reality feature which allows users to virtually try on different shades of eyeshadow. The initial offering from Pinterest features over 4,000 shades from brands including, YSL, Urban Decay, Lancome and NYX Professional Makeup. 
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NYX Professional Makeup Launches Augmented Reality Beauty Store

NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.
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Web AR Advertisement Printed In The L.A. Times

With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.

Dior Develop Augmented Reality Sneaker Try-On

With the covid 19 pandemic, shoppers may be feeling a little reluctant to head out shopping. But Dior have found a way to offer their customers a shopping experience, all from the comfort and safety of their home. 
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New Sally Hansen Nail Colour Try-On Lens on Snapchat

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.