NYX Professional Makeup has launched a multi-platform marketing campaign to promote the release of their Spring 2021 product collection, which features an augmented reality pop-up shop and a virtual concert by singer-songwriter Bebe Rexha. The AR store is powered by Snapchat, allowing consumers to dive into a fully immersive augmented reality shopping experience within the Triller app, including a virtual try-on and games to play.
With the advances in smartphone technology, we are all used to having an abundance of latest news and endless information at our fingertips. So it comes as no surprise that the sale of newspapers has been on a steady decline, especially in the last 20 years. However, businesses and marketers are thinking of new and innovative ways to stand out and engage a new generation of broadsheet buyers and access a still huge market of readers.
With the covid 19 pandemic, shoppers may be feeling a little reluctant to head out shopping. But Dior have found a way to offer their customers a shopping experience, all from the comfort and safety of their home.
Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.
AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches.
Ralph Lauren and Snap Inc. announced this week that they have joined forces on a long-term global partnership. The aim of the partnership is to break down barriers within the digital fashion landscape. The collaboration showcases virtual AR apparel inspired by real Ralph Lauren looks, which are shoppable styles to match your personal Bitmoji direct through Ralph Lauren retail, as well as innovative camera technology collaborations.
AR has been significantly growing in popularity, ever since the summer of Pokémon Go, when experts predicted the widespread adoption of AR. Since then, the technology has been steadily growing as a force in media. AR technology has been moulded and adapted to fit the needs of different industries, and with the flexibility of this innovative technology and the endless use cases available the adoption of AR is set to be pushed forward in a major way.