The Smithsonian has 19 world-class museums, galleries, gardens, and even a zoo. But due to the Covid-19 pandemic, the museums and galleries remain closed. However, the Smithsonian have created a virtual way for visitors to see the Smithsonian, with augmented reality.
HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers.
Premium car makers, Audi utilise Augmented Reality to arrange complex logistics processes by showcasing digital presentations in 3D holograms which are displayed in their actual environment, assisting the planners to effectively evaluate the process. Consequently, prototypes of machinery and equipment are no longer necessary, saving cost and helping the environment.
The UCCA Centre For Contemporary Art, based in Chaoyang China, has unveiled an innovative art exhibition, dedicated to Augmented Reality, which has been called “Mirage: Contemporary Art in Augmented Reality.”