BT has recently launched a new and exciting, immersive augmented reality experience to attract applicants to the company’s tech roles. 

The Seattle Kraken are a professional ice hockey team based in Seattle, who play their home games at Climate Pledge Arena. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season.

Optus partnered with Yahoo Creative Studios to give thousands of footy fans the opportunity to show their support in an innovative new way at the Optus WA Football League (WAFL) Grand Final in Perth on the weekend.

Electric/City is a new “cyberpunk” digital environment inspired by and celebrating the 25th anniversary of Pokémon that will allow shoppers to buy limited edition Charli Cohen garments

This year’s Auggie Awards have just opened to public voting, and the Editor’s here at ar.rocks have sat down together to scroll through this year's nominations. We’ve cast our five votes and we’re here to tell you all about our favourites, so keep reading to find out more.

Leading WebAR agency Aircards have recently developed a Virtual Stand and Hologram experience in partnership with CXO Strategies Middle East for their client, Dell Technologies.

8th Wall’s latest AR Engine update, Release 17, has dramatically improved the map accuracy of the 8th Wall SLAM system, enabling developers to create WebAR Portals which feel even more realistic and gives users even more freedom to move around and explore the AR world. 

One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.