nilever owned brand Clear recently teamed up with global football content and media business, Footballco, Aircards and Mindshare to create an awesome experience for football fans. They captured history-making moments at the world's most watched football events, celebrating 22 moments of football brilliance that make up the 'Shirt of Firsts' jersey for the World Cup.
Clear's mission was to celebrate individuals who have displayed the ability to keep a clear head and achieve pioneering feats at one of the world's most-watched sporting events. For example, celebrating the first player born in the 21st century to score at the largest men's tournaments and the first Saudi Arabian to score back-to-back winners.
After the tournament, the 22 players, coaches or referees were given the Clear x GOAL 'Shirt of Firsts' Award, comprising a physical jersey and the option to redeem it as a unique NFT. One physical 'Shirt of Firsts' jersey will also be given to a lucky fan. Once the 'Shirt of Firsts' is complete, football fans in Brazil, Vietnam and Saudi Arabia will be able to visit GOAL's Facebook Page to find out how to win the jersey.
Clear has been a consistent advocate of football through their partnership with brand ambassador Cristiano Ronaldo and as the official partner of Turkey's Amputee National Football Team in the 2022 Amputee Football World Cup. They're championing a set of qualities — grit, courage, focus, creativity, vision and belief — that they believe are integral for people to perform at their best. The 22 moments of football brilliance that Clear celebrated with the 'Shirt of Firsts' exemplify these qualities.
Aircards, the company behind the development of the web-based virtual locker room and NFT design also recently a cross-platform, multiplayer WebXR game for Coca-Cola at their live event which you can check out here.