One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.
Squad is collaborating with Snap Inc. to utilise Camera Kit and integrate Snap’s Augmented Reality capabilities into the Squad app to develop a new creative social outlet, when the world is socially distancing.
TikTok is the new kid on the block of social media but has quickly been noticed by the popular kids like Instagram and Snapchat. And, with over 800 million users worldwide, it’s clear this new kid isn’t moving any time soon. Despite its skyrocketing popularity, TikTok hasn’t posed a significant threat to the other social media mainstays. But that’s about to change.