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The Weeknd Performs an AR Concert On TikTok

The Weeknd joins artists like John Legend and Travis Scott performing AR concerts, to give fans a more immersive experience during the pandemic.
Insider Insights

TikTok Using Social AR to Revolutionize SM Advertising

TikTok is the new kid on the block of social media but has quickly been noticed by the popular kids like Instagram and Snapchat. And, with over 800 million users worldwide, it’s clear this new kid isn’t moving any time soon. Despite its skyrocketing popularity, TikTok hasn’t posed a significant threat to the other social media mainstays. But that’s about to change.