8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.

EE has announced the launch of Match Day Experience, a new Augmented Reality platform which offers viewers a virtual in stadium experience through the BT Sport app. 

Leaders in energy infrastructure, Siemens Energy, has partnered with Librestream, provider of augmented reality and remote collaboration solutions to utilise their Onsight Augmented Reality platform for its Connected Worker solutions. 

Vuzix Corporation, a leading supplier of smart glasses and Augmented Reality technology and products, have announced that the Vuzix Blade Smart Glasses have been upgraded, boasting new features which make it easier for wearers to seamlessly integrate the Smart Glasses into everyday life. 

In this week's weekly round up of Augmented Reality news, we look at Snapchat transforming Carnaby Street into an AR experiment, Amazon turning their packaging into an interactive AR experience as well as Apple’s event which showcased the iPhone 12 Pro’s LiDAR Scanner for enhanced AR. All of this and more. Here's what happened, this week in AR.

Apple hosted the iPhone event on Tuesday and introduced its latest iPhone models, the iPhone 12 Pro and 12 Pro Max. Amongst other features, the latest smartphones sport the new LiDAR Scanner, which has been specifically designed for enhanced and more immersive Augmented Reality experiences. 

In The Spotlight showcases the best innovations from across the Augmented Reality industry landscape. We point the spotlight on the industry pioneers, the forward-thinking companies and the wizard-like developers who step outside the box to create groundbreaking Augmented Reality experiences. In The Spotlight is 8th Wall, a cross-platform development solution for building AR experiences with their brand new, first-of-its-kind Curved Image Target technology. 

Amazon has found an innovative way to entertain their customers with the boxes that arrive on their doorstep. The company has transformed their packaging which now comes to life with the help of their Augmented Reality app.