Niantic Labs recently announced that their revolutionary Lightship Visual Positioning System (VPS)will become compatible with Qualcomm’s XR developer platform, Snapdragon Spaces, in 2023.

Described as ‘the analytics platform purpose-built for the Metaverse’, Metalitix™ is a suite of data collection and visualization tools for XR and 3D experiences, packaged up into one of the most advanced Spatial Analytics tools ever built.

Using AR Shopping, retailers can upload their products on Snapchat as Lenses for users to “try on” - virtually, of course - before they buy them. The new feature has already found enormous success.

On October 24th, 2022, fans watching Monday Night Football were treated to an augmented reality event promoting a product, the first of its kind.

In major Web-based XR news, Niantic has brought its visual positioning system (VPS) to the 8th Wall platform with Lightship VPS for Web.

Aircards creates the NICEverse, a highly innovative WebXR gaming platform for NICE, a leading global software company. Created as an employee engagement platform, the NICEverse enabled NICE employees to login securely and compete in a variety of Web-based Mixed Reality mini-game experiences, competing to win an amazing family trip to Disneyland.

The Cannes Lions festival has been championing creative excellence since 1954, with a goal of providing a global destination and a definitive benchmark for creativity that drives progress. The 2022 five-day International Festival of Creativity took place June 20-24 and was the largest gathering in the creative marketing community.

Blizzard Entertainment has launched an exciting new WebXR portal experience to promote the upcoming mobile game launch for Diablo Immortal™.