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ar.rocks Editor

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Augmented Reality Fashion Filters - A Growing Trend

The Digital Fashion Week provided designers with a new opportunity to showcase their collections to a global audience instead of the group of around 400 guests who attend Paris each season. 
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Rokid AR Glasses Used At League Of Legends World Championship

The 2020 League of Legends World Championship tournaments are underway. Rokid, an Augmented Reality technology company, based in China, provided their AR glasses for the limited audience able to attend. 
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Home Depot Conversions Skyrocket From Augmented Reality Feature

The Covid-19 pandemic has forced many retailers to close their doors and pushed consumers to shop online from their homes. Home Depot Inc. was prepared for the major changes to the retail industry, the home improvement retailer rolled out augmented reality capabilities in its app and for the mobile web about four to six months prior to the pandemic striking the U.S. in mid-March.
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NexTech Music Industry AR App ‘AiRShow’ Launching With New Ticketing Capabilities

NexTech AR Solutions, an emerging Augmented Reality events provider, has announced that it’s AirShow app has expanded its technologies and now features in-app purchases and ticketing capabilities which will be open to the public early November. 
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Global DJ Martin Garrix Launches Custom Postage Stamp Which Unlocks A Secret Augmented Reality Performance

See Martin Garrix perform in your living room with Augmented Reality technology.
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Adobe Announces Aero 2.0 With Enhanced Augmented Reality Features

Adobe’s Augmented Reality add-on to Creative Cloud, Adobe Aero, was first launched at the 2019 Adobe MAX conference. The company has announced this week Aero 2.0, as well as a new desktop version of the application that is now entering public beta.
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This Week In Augmented Reality News: 23rd October 2020

In this week's weekly round up of Augmented Reality news, we look at the upcoming 8Talks webinar with speakers from 8th Wall, Aircards and AB InBev discussing using WebAR portals as a tool for brand engagement. Snapchat’s surge in daily users due to an increase in use of Augmented Reality filters as well as Adobe Aero’s 2.0 upgrade which features advanced AR tools. All of this and more. Here's what happened, this week in AR.
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Sony To Build The Display For Apple's AR/VR Headset And Apple Glasses

A recent article by the Japanese newspaper Nikkan Kogyo Shimbun, claims that Apple is working with Sony on Augmented Reality (AR) and Virtual Reality (VR) technology that would be used in its reported AR headset. It is rumoured that the headset could be announced as early as 2021, the article claims.