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ar.rocks Editor

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David Attenborough Narrates New AR Museum App

One of the most fascinating parts of history is discovering long-extinct creatures. From the creatures who lived as fossil form to those whose descendants continue to roam the Earth today. As we unfortunately can’t travel back in time 500 million years to see these extinct creatures, a new augmented reality app brings their habitats into our homes.
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Qualcomm Launches New Augmented Reality ‘Smart Viewer’ Feature

Chip developers Qualcomm have released a new reference design for augmented reality glasses, an AR ‘Smart Viewer’ which can tether to a smartphone or PC via a USB-C.
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Nreal To Bring Its Augmented Reality Smart Glasses To The U.S. And Europe

Mixed reality glasses company Nreal, have announced its plans to expand to the U.S. and Europe in Q2 of 2021. 
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Apple Receives VR Headset Patent Which Illustrates The Use Of Powerful Cameras & Base Station Connectivity

Earlier this February, the U.S. Patent and Trademark Office officially granted Apple a patent which related to their mixed reality (XR) system, including a head mounted display (HMD) and a base station which could be a Mac, iPhone/iPad or game console to play VR content and more.
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Epson and Spinar America Partner to Develop Augmented Reality Remote Assistance Through Zoom for Remote Work Environments

Epson, suppliers of Moverio augmented reality smartglasses platform, has recently announced a partnership with Spinar American. The partnership comes in a collaborative effort to simplify and enhance today’s altered working environment.
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Desperados Partners With Emerging Artists For An Augmented Reality Campaign

Drinks brand Desperados has partnered with eight talented emerging artists to help create the company’s latest campaign which aims to give a platform to new talent. The final works of art created by the group will appear throughout its digital advertising campaigns as well as an augmented reality out of home experience which is set to launch later this year.
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8th Wall Announce Realtime Reflections: Create Realistic WebAR Experiences 

8th Wall unveiled Realtime Reflections which adds another dimension of realism to web-based AR content. The latest feature enables developers to insert surfaces into AR content that reflects its true surroundings.
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Apple Launches 'For All Mankind: Time Capsule' Augmented Reality App

For All Mankind tells the story of an alternate history in which the Soviet Union beat the United States to the moon leading to an extended space race in the ’70s and beyond