8th Wall has created 8Talks, a series of webinars which lets viewers gain insights into the massive opportunity of web-based augmented reality and showcase best practices and examples of in-market WebAR, that is driving value.
To help celebrate the global launch of its pop-ups, Burberry has partnered with Snapchat to showcase an in store gamification experience. Snapchat users simply scan the Snapcode embedded in the pop-ups, and are transported into the world of Burberry’s Animal Kingdom and see the animals around them come to life. Users can tap on the toucans to unlock offers and rewards.
Burger King are no strangers when it comes to innovative advertising campaigns which bring together audiences from all over the world. Their latest campaign features the brand’s mascot as well as the renowned rapper Lil Yachty, who together took over the MTV Video Music Awards (VMAs) last week, in an AR appearance.
The world’s leading online art gallery, Saatchi Art, has just launched a WebAR ‘View In A Room’ feature for customers shopping on their mobile web browser. The new AR feature, which is part of Saatchi Art’s latest investment in mobile, allows shoppers of the site to visualise over a million works of art in their own home before they make the decision to purchase it online.