One of Europe’s leading food processors, ABP Food Group provides quality beef to thousands of customers across the world. The company wanted to create an immersive experience to promote the latest Asda own-brand ‘Extra Special’ Wagyu steak range.
Ericsson Emodo unveils ground-breaking results from their most recent primary survey research study which dived into understanding 5G phone owners and their experience with 5G as well as explore the potential for AR advertising. Leading WebAR agency Aircards, assisted with the research, providing 4 different Web-based Augmented Reality experiences for survey respondents to interact with.
Earlier this week, Amazon released a blog post confirming the company has opened a new hair salon in East London to showcase augmented reality and “point and learn” marketing technology, which allows customers to point their phones at a product to get more information.
Drinks brand Desperados has partnered with eight talented emerging artists to help create the company’s latest campaign which aims to give a platform to new talent. The final works of art created by the group will appear throughout its digital advertising campaigns as well as an augmented reality out of home experience which is set to launch later this year.
Gucci Beauty has developed the first Snapchat Portal AR Lens, the immersive Augmented Reality experience launched last Sunday as part of the campaign to promote the company’s Bloom fragrance range in the United States.