Web Augmented Reality Holograms is a 2D or 3D animation or video, be it a person or thing, that plays or appears in the user’s real world environment. Web AR means that it can be activated using the customer’s internet browser on their phone. Therefore, they don’t need to download an app in order to experience the AR hologram content.
The user first uses their phone to scan a QR code, which brings up a link. They tap the link to enter their browser and the experience initiates. If that QR code was found on a product or business card, normally the hologram will appear on that thing. Once the hologram plays, the user can move the item and the hologram will stay in the same scale and place. This way they can view the hologram in different angles and appreciate its novelty.
The goal with using Web AR Holograms is to stand out by providing this experience. Data analytics shows that the rate of engagement the customer has with the hologram exceeds 40% of more traditional marketing routes.
Since the customer is more engaged using the hologram, there’s a higher probability of effective marketing and getting ahead of the competition. Whatever is being said or expressed in the hologram will more likely stay in the customer’s memory, given the creative approach.
Also, the more creative and interesting, the bigger chance the customer will share the Web AR Hologram with others. Since the AR experience is accessed through a typical link, the customer is able to conveniently share it.