‘AR’ is the acronym which usually describes Augmented Reality technology. AR is considered an emerging technology, however it’s seeing fast growing widespread adoption across a wide selection of industries.
AR is often associated with VR (virtual reality), although there are some key differences between the two technologies. Augmented Reality overlays digital elements onto real-world environments, whereas Virtual Reality completely replaces the real-world with a fully digital alternative.
Augmented Reality is used in a variety of different industries, such as Advertising and Marketing, Healthcare, Engineering and FMCG.