Augmented Reality technology enables interactive 3D and 2D experiences, overlaid onto real-world environments. The immersive technology allows access to experiences without the need for full-face VR headsets. As opposed to Virtual Reality, Augmented Reality enhances the real-world, rather than replacing it with a completely digital alternative. AR users keep the ability to use their peripheral vision and other senses.
Augmented Reality is used in many different applications, some of the more common industries with real use-cases include Medical Training, Marketing, Automotive and Virtual Events.
The technology can be split into main types, App-based AR and App-less AR.
App-based Augmented Reality is restricted to the use of AR within a 3rd party application which isn’t native to standard smartphone devices. This means that users typically have to navigate to the App Store or Play Store to download the specific application to view the Augmented Reality experience
App-less Augmented Reality is the use of AR without the need for an app to function. This means that the technology is launched in-browser from the native smartphone browser, usually Safari, Google Chrome or Samsung Internet.
Popular Augmented Reality coding languages include things like C#, C/C++, Java, Python and Swift. Augmented reality analytics are often tracked through popular tools such as Google Analytics, Metalitix and other platform-native tracking software.