Augmented Reality print enables users to activate Web AR experiences directly from the print design, often through scanning a QR code or displaying a short URL. Web-based Augmented Reality is crucial to the functionality of AR print.
AR print can feature both marker-based or marker-less Augmented Reality experiences. The most user-friendly way for users to activate Augmented Reality from print is through the use of QR codes.
Times have changed a lot, and the proliferation and wide-spread awareness of the usefulness and user-friendly nature of QR codes has increased dramatically.
A good example of a marker-based AR print experience would be the experience created by Web AR agency Aircards, for computing giant Hewlett Packard Enterprise. This was a well-designed postcard with activation instructions and a QR code. Recipients were prompted to scan the QR code and point their camera at the print marketing to watch the design come to life.