AR Product Packaging is building an AR experience around a brand’s physical packaging. By making the packaging itself interactive, the brand creates a memorable experience that alters the way customers view the brand.
For example, animating the packaging’s existing elements, such as a logo, results in customers retaining a longer lasting memory of the product. One in three customers are said to make purchasing decisions based solely on product packaging. Therefore, providing a fun, creative experience can help a brand stand out against the competition on a crowded shelf.
There are various options when creating AR Product Packaging. One way they are activated is by providing a QR code easily visible on the product. The customer is invited to scan it with their phone, directing them to visit a link in their browser.
Once the customer activates the experience, they use their camera to view the product. The AR Product Packaging experience then layers in whatever experience was designed for them. Meanwhile, the customers can move the package in their hand and the computer-generated animation still tracks in real time on their phone screen.
Since this experience is so unique and accessible, customers spend more time interacting with the packaging. The brand now has advantages given this increased engagement. For example, the brand can educate the customer on their product, communicating to them their beliefs and values. They can also build increased recognition in a brand’s packaging. The customer will then be significantly more aware of the brand the next time they shop for that product.