Inline AR means to embed an Augmented Reality experience into an existing website. This is usually most suited to product pages or e-commerce stores where you’d want to give website visitors the ability to interact with your AR experience without leaving the website.
Alongside product pages and ecom stores, Inline Augmented Reality could also be useful in blog posts or websites with a heavy amount of written copy. It allows for the page to be broken up a little, and gives readers a chance to get hands on an AR experience that is relevant to the page it’s housed on.
Inline AR uses Web AR technology and is typically deployed using an iFrame, so almost all websites should be compatible with Inline AR technology.
In this example, the Inline AR is housed in an iFrame inside of an article and is used to demonstrate lava flow.
You can see that as a user scrolls down the webpage, they are given the option to ‘Start AR’. Once the user taps ‘Allow Camera’, the iFrame automatically activates the user's mobile device camera and they can place the 3D volcano in their own home.
The user did not have to leave the website during the entire experience, and they can continue to scroll and read on at any point. This is super useful for companies that want to offer AR experience on-site, but without directing the user out of the website.