A three-dimensional Augmented Reality Model means virtually placing a realistic, 3D item into the customer’s real world environment. The goal is to scale the item accurately into the space and give the customer the ability to interact with it.
This has many useful benefits for brands who want to give a potential customer the chance to see their product where they would use it. The customer could see a virtual model of a product from the comfort of home, without actually having the physical product there yet. This way the customer can view the item at all angles, such as a new computer on their desk. The AR experience can even enable the customers to try out the product’s features, access information, place an order, or more.
There are numerous advantages to giving the customer the ability to view a 3D model of the products before buying it. A company can save a lot by reducing returns, since the customer becomes very educated about the product through this interactiong before purchasing. The customer is also convenienced by not having to visit a physical store to see the product. Also, by providing this unique, neat and user-friendly experience, outreach is improved beyond the usual customer base.
This innovative technology is even useful beyond brands and marketing strategy. Architects can turn their blueprints into interactive AR 3D Models. Medical professionals can use AR 3D Models of equipment and the human body to help train and practice for procedures.