AR e-commerce is giving the customer the ability to place a virtual version of the product into their real world environment. Using their phone screen showing the real place, the customer can enable seeing the product in the space in real time before buying.
This can mean placing furniture into a room to see how it fits. It can also mean trying a new pair of glasses or makeup onto their face. The technology can properly scale the item into the real world. The customer can even move their camera and the placed virtual product will stay in the same place.
About two-thirds of customers say that using AR e-commerce gives them more confidence to buy. This can be especially helpful for products that traditionally require customers to visit a physical store to build confidence to buy. Beauty products, clothes, furniture or others have especially boosted sales using AR e-commerce.
AR e-commerce even helps buying decisions for almost any kind of product. Usually, a customer is reduced to scrolling through product photos when shopping online. AR e-commerce shows the customer the product in three dimensions, bringing it to life and engaging them on a deeper level.
There is added convenience in that no app is required to participate. AR e-commerce can be activated by the customer through their phone’s browser instantaneously. This method of marketing also appeals to the over billion users of social media, who enjoy using AF filters already.