Augmented Reality Try-on means giving customers the ability to virtually try out products before purchasing. By activating their mobile device camera, customers can demo products to scale realistically on their own face or body. This gives the customer the ability to get a good sense of how the product would look on them without the need to go to the store and physically interact with that product.
Even more convenient for the customer, the brand can offer a variety of products to try on. For example, by offering many different colors of lipstick, the customer can purchase with the confidence that they will be satisfied with the real thing.
Also, by allowing the customer to demo the product ahead of time reduces overall returns of the product. Online shopping typically means some guess work on behalf of the customer to hope the product will fit well, such as sunglasses. AR Try-on significantly eliminates product returns due to this cause of dissatisfaction.
Virtually trying on the product basically operates like an elevated online shopping experience. Along with the virtual version of the product, brands can also provide all the product’s details, and even offer a convenient way to buy it directly.
Since AR Try-on is available through Web AR, the experience can be activated instantaneously. By scanning a QR code or tapping a link, the customer’s browser immediately initiates the try-on experience without any need for downloading an app.
Meanwhile, technology is improving all the time to give customers accurate virtual products on their person. People can now even try on clothes virtually without the need to physically visit the store and its fitting room.