Augmented Reality face effects were popularised by apps like Snapchat and Instagram. There are dozens are different types of AR face effects, from beauty filters which can be used to showcase make-up products to comedic filters that are created to simply make people laugh.
Companies have also recognized the value in launching their own branded AR face filters, and we've seen brands like Dior, L.A. Dodgers and Gucci launch their own AR face effects as part of promotional campaigns.
Creating AR Face Effects
SDK's like Spark AR, ARKit and ARCore can be used to create Augmented Reality face effects which can then be deployed across social media. These are the types of face effects you can typically see when you use applications like Snapchat and Instagram.
Web-based Augmented Reality platforms like 8th Wall can be used to create AR face effects which are app and operating system agnostic. What does that mean? It means that users don't need to be inside apps like Snapchat or Instagram, and instead they can have fun with AR face effects simply by using their native mobile device camera and web browser.
Branded AR Face Effects
Golden Road Brewing and the L.A. Dodgers branded face filter is a great example of how brands can give consumers a fun and engaging Augmented Reality experience whilst also including key brand promotions.