One of the main types of Augmented Reality content, AR video places a video virtually within the user’s real world environment. This has a diverse amount of applications depending on the kind of video and where the video is placed within the experience.
One kind of AR Video is 2D Augmented Reality Video. It involves positioning a 2D video onto an actual real world surface, which is by nature already three-dimensional. For example, a postcard in real life is flat, so can be easily used to place a two-dimensional video to play on it within the AR. This gives the effect of bringing the postcard to life in your hand.
A more complex kind of AR Video is 360 degree video. 360 degree video can be used in the AR experience to give the effect of completely surrounding the customer. This type provides a more immersive experience to the customer, transporting them into another world. The creator has the freedom to place someone in outer space or someplace more down to earth, like a store. The customer would be immersed in this video, using their phone to look where they choose within the 360 degree video.
The quality of AR Video is improving along with technology. AR Video now has more and more capability for 4K streaming. On a 4G network, an AR experience is limited to about 20 megabytes. Meanwhile with 5G, AR content can be experienced in gigabytes. This enhances the creative capabilities that AR video can accomplish.