Embedded AR means affixing an Augmented Reality experience into an existing website. By staying conveniently “in line” with other content, visitors can interact with AR without needing to leave the page for another.
There are a number of benefits that accompany this convenience, such as increased dwell time and engagement. Naturally, e-commerce and retail stand to gain from a customer base getting an extra “wow factor” when exploring products.
However, blog posts or websites with a heavy amount of written copy can also greatly benefit from Embedded AR. The seamless user experience allows the page to pop throughout, and gives readers a chance to contextualize the content through increased interactivity.
This is a preferable outcome than Web AR, which would navigate the user off the website. Instead, the content is embedded, keeping the user conveniently on the same web page while still attaining that AR experience.
The content itself is boosted by a more memorable, immersive three-dimensional experience. Whether promoting a product or informing the user through education, Embedded AR will stand out more than its two-dimensional counterparts.
By scrolling down a webpage, the user is prompted to start an AR. They are then prompted to allow access to the phone’s camera. From here there are a number of AR experiences, including 360 degree video, filters and holographics.
Without even leaving the page, the user can place virtual objects in their real world environment. Whether used to sell products or educate, the user spends more time immersed in this webpage.