Augmented Reality Overlay refers to the digital data that overlays the real-world environment shown through the phone’s camera. Anything that is in the physical world can have a virtual element designed to interact with it.
A product’s packaging can include a QR code to scan. The user then scans that code and the unique AR experience is activated through the user’s phone’s browser. Digital elements are then introduced in concert with the physical packaging, as if interacting with it and bringing it to life. More information can be shared about the product, or something fun like an animated character can build a more positive relationship with the consumer.
AR Overlay has ever-growing potential as technology and speeds improve. The futuristic idea where a user wears glasses that can see AR overlay wherever they look doesn’t seem very far off.
Today, the possibilities are almost endless. Customers interested in something they see on a billboard or in a store can find out more information instantly. All they have to do is scan it with their phone. Overlay can also help workers by providing accessible information upon merely scanning something or someone. Health professionals especially could benefit from accessing a patient’s entire chart at a moment’s notice.
As companies and tech companies look toward the future for AR, right now it is working as an innovative tool for advertising. By providing an interesting or fun experience for new or existing customers, a brand can surpass their competition by utilizing this creative method.