As opposed to Marker-based Augmented Reality, Markerless AR doesn't use markers with which to build an AR experience. This kind of Augmented Reality still adds digital elements to real-world environments. The elements themselves are placed on a recognizable feature, rather than something specific.
For example, to activate Markerless Augmented Reality, the user is first prompted to choose a flat surface. The AR then determines the desired geometric shape it was designed to incorporate digital elements. One of the most popular examples of this kind of AR is Pokemon Go, which placed animated CGI creatures into the customer’s real-world surroundings.
Marker-based AR mainly serves to emphasize the marker it uses to base around the experience. Meanwhile, Markerless AR serves to highlight the content in the AR experience itself.
Live virtual events, like a career fair, provide information to students. By being made available to every student who can activate it just about anywhere, it provides that student convenience and ease of use accessing that information.
Marker-less AR’s convenience also means giving customers the opportunity to try on products without having to physically visit the store. Samsung created a campaign allowing customers to place one of their refrigerator products in the space of the customer’s choosing.
The customer would highlight an area of the kitchen they would like to place the product. Then the AR experience would correctly scale the real-world environment and accurately place it in the room.
This technology means that people can have higher confidence buying products, since this technology enables them to see it in their home first.