Aircards, a leading global production studio specializing in immersive storytelling partnered with Bandit Wines to unveil the world's first AR Connected Pack experience utilizing Snap's latest web-based Augmented Reality framework, Camera Kit.

In a groundbreaking collaboration, Upland, the metaverse platform known for its blockchain-based virtual property trading game, has joined forces with AI startup Kaedim, resulting in a remarkable 70% increase in 3D asset production speeds. This collaboration marks a significant evolution for Upland, originally conceived as a virtual property trading game that has expanded into a diverse ecosystem catering to entrepreneurs, content creators, and gamers alike.

In the ever-evolving world of virtual reality (VR), Meta, led by CEO Mark Zuckerberg, has been at the forefront of the quest to shape the future through the development of the metaverse. However, recent data suggests that despite Meta's significant investments, the VR market in the U.S. is facing challenges.

Kenyan extended reality tech company BlackRhino VR has introduced a groundbreaking augmented reality (AR) platform named MediAR. This platform aims to empower content creators within the creative economy, providing a user-friendly AR cloud editor and publishing platform. Leveraging drag-and-drop technology, MediAR minimises the traditional learning curve associated with coding while facilitating the rapid development and publishing of AR content.

Getting kids ready for an MRI scan can be a nerve-wracking experience, but a novel approach using a virtual reality (VR) and augmented reality (AR) playkit is showing promising results, according to early findings in the journal BMJ Innovations. Currently, children often need general anaesthesia during MRI scans due to the requirement to stay perfectly still in the noisy environment of the MRI tunnel. However, this newly designed playkit aims to alleviate the need for sedation.

Google, Apple, and Meta have secured the green light from US regulators to tap into a spectrum band, marking a significant move toward the emergence of new mobile virtual and augmented reality (VR and AR) devices.

John Riccitiello has stepped down as CEO of Unity, a game development tool, following a contentious pricing change that irked gamers and developers.

Legoland's parent company, Merlin Entertainments, is stepping into the augmented reality gaming arena with a twist, incorporating popular TV shows like Paw Patrol and Squid Game into interactive gaming rooms at selected venues.