In this weeks weekly round up of Augmented Reality news, we look at Apple’s journey to reaching a $3 trillion market cap, with augmented reality playing a pivotal role, Amazon’s launch of an augmented reality room decorator shopping tool, as well as Vodafone’s launch of a web-based augmented reality direct mail campaign with help from WebAR agency Aircards. All of this and more. Here's what happened, this week in AR.

Shopping for furniture online has just got a whole lot easier as Amazon is launching an AR tool which allows you to see how furniture and home decor pieces will look in your home.

In a recent press release, Vodafone, a British multinational telecommunications company, launched an immersive Web AR direct mail campaign with the innovative web-based AR agency Aircards. 

Running alone never seems to push athletes to their true potential, having a training partner seems to be the key to maximising workouts. The Ghost Pacer, is the world's first mixed-reality glasses which projects a hologram of a person you can race against outdoors, all in real-time. 

Apple stock has recently reached a market capitalisation of $2 trillion, and Wall Street analysts have already begun discussing how much further it could climb, with one Apple analyst believing it could reach a $3 trillion value, but he's not sure how long it will take.

The 104th annual Indianapolis 500 was postponed earlier this year, with the original date being the 24th May, but the race took place yesterday, on the 23rd August without any fans in attendance. To enhance the fan experience from home on race day, Verizon announced a series of 5G-enabled features.

A China based company AutoNavi has developed a navigation app called Gaode, which is one of the first apps to provide drivers with AR navigation.

Felix & Paul Studios latest project is a collaboration with The Jim Henson Company on an AR project called The Storyteller: The Seven Ravens.