n this weeks weekly round up of Augmented Reality news, we look at Apple’s journey to reaching a $3 trillion market cap, with augmented reality playing a pivotal role, Amazon’s launch of an augmented reality room decorator shopping tool, as well as Vodafone’s launch of a web-based augmented reality direct mail campaign with help from WebAR agency Aircards. All of this and more. Here's what happened, this week in AR.
Saturday: Augmented Reality Trackable Storybook Experience
Renowned leader in family entertainment, The Jim Henson Company has collaborated with leaders in immersive storytelling, Felix & Paul Studios, on a recent project which features The Storyteller: The Seven Ravens, a groundbreaking augmented reality trackable storybook experience, which brings to life the tale of a young girl who sets out on an adventure to save her seven brothers from a curse that turned them into ravens. There is no set release date for the AR book The Storyteller: The Seven Ravens but it is due to arrive later this year.
Read the full article: New AR Book Of Jim Henson’s The Storyteller: The Seven Ravens
Sunday: Gaode Augmented Reality Navigation App For Drivers
Currently Google Maps is the go to navigation app for drivers, to improve and enhance the driving experience, China based company AutoNavi created Gaode, which supports navigation with augmented reality. The Gaode app assists drivers see which lane they need to be in and what turn they need to take. Gaode is currently only available on android, but an iPhone version is in the works.
Read the full article: Gaode - The Next-Gen Navigation App For Drivers
Monday: The 104th annual Indianapolis 500 In Augmented Reality
Sporting events around the world have been forced to cancel or postpone to a later date in light of the Covid-19 pandemic, but in recent weeks sporting events are beginning to resume with limited or no audiences. The 104th annual Indianapolis 500, originally arranged for the 24th May, was pushed back to the 23rd August without any fans in attendance; but the organisers wanted to enhance the fan experience from home on race day and turned to a number of cutting edge technologies including AR and 5G. For the event, a 5G-enabled, high-definition, 360-degree camera allowed fans to use their smartphones to access an AR portal. Within the portal, fans could select their preferred perspective and view for greater control over the experience.
Read the full article: The Augmented Reality Indy 500
Tuesday: Apple’s Journey To $3 Trillion Market Cap With The Help Of Augmented Reality
Apple stock reached a market capitalisation of $2 trillion. Wall Street analysts are discussing how much further it could climb, with one Apple analyst believing it could reach a $3 trillion value. Augmented reality will play a pivotal role if Apple are to reach $3 trillion and according to Munster, he sees AR becoming "the next major computing platform with Apple Glasses available sometime around 2022,".
Read the full article: Apple’s Journey To $3 Trillion Market Cap With AR Playing A Pivotal Role
Wednesday: Ghost Pacer’s Augmented Reality Running Glasses
Ghost Pacer, are the world's first augmented reality glasses which projects a hologram of your virtual running partner, all in real-time. The Ghost Pacer is the next-generation outdoor workout, and has been built for runners by runners to be the ultimate training tool for athletes looking to improve or maintain their current records and fitness. The Ghost Pacer comes with an app which allows the wearer to load in their running route, set goals and even race against themselves from recorded data from previous runs.
Read the full article: Get A Virtual Running Partner With Ghost Pacer’s AR Glasses
Thursday: Vodafone’s Web-based Augmented Reality Direct Mail Campaign With WebAR Agency Aircards
Vodafone, a British multinational telecommunications company, launched an immersive Web AR direct mail campaign with the innovative web-based AR agency Aircards. The postcard was sent out to businesses customers who had to scan a QR code to activate the Web AR experience. The augmented reality revealed Vodafone's current special offer targeted towards existing customers, which could be redeemed through the Vodafone app.
Read the full article: Vodafone Launches Web-based Augmented Reality Direct Mail campaign With Help From WebAR Agency Aircards
Friday: Amazon Launch AR Room Decorator Shopping Tool
Amazon is in the process of launching a new and upgraded AR tool which allows shoppers to see how furniture and home decor pieces will look in their own home. What sets Amazon’s new AR tool apart from other similar applications is it allows the user to view multiple items at once, allowing the user to design a whole room right from their smartphone. Thousands of products are available to view in AR from both Amazon and third-party sellers which can be accessed by clicking the “view in your room” button on eligible listings.The aim of this is that it will enable consumers to buy a larger amount of products quickly and with confidence.
Read the full article: Amazon Launch AR Room Decorator Shopping Tool
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