In this weeks weekly round up of Augmented Reality news, we look at Chelsea Football Club’s new AR training app for their future stars of the club, a virtual nail colour ‘try-on’ collaboration between Sally Hansen and Snap Inc. as well as some insider insights, where we tell you the secrets of how to find your perfect new job in XR. All of this and more. Here's what happened, this week in AR.

Beauty brand Sally Hansen is paving the way of AR marketing in beauty by becoming the first brand to launch a sponsored virtual nail try-on Snapchat lens in the United States, utilising the SnapML technology that was unveiled at the Snap Partner Summit back in June.

The Wokingham Borough Council, situated in the South of England has appointed a new Arts and Culture Officer, who has created an innovative strategy to boost the arts.

Augmented Reality, Art and Booze? We’re Down!

The world’s leading online art gallery, Saatchi Art, has just launched a WebAR ‘View In A Room’ feature for customers shopping on their mobile web browser. The new AR feature, which is part of Saatchi Art’s latest investment in mobile, allows shoppers of the site to visualise over a million works of art in their own home before they make the decision to purchase it online.

Head coach Frank Lampard awarded a record number of senior debuts to home-grown stars in his first season at the Stamford Bridge helm.

AR technology will allow Gucci to showcase their latest models of watches to lovers of the luxury fashion brand and create an engaging experience for viewers and an opportunity to interact and virtually try on the beautiful watches. 

In this weeks weekly round up of Augmented Reality news, we look at the Covid-19 impact on AR virtual events, a 5G Powered AR tour of a world heritage site, a high fashion and high tech collaboration between Ralph Lauren and Snap Inc. and more. Here's what happened, this week in AR.